Customer Engagement

Growing a Business

How Small Businesses Can Leverage Big Data For Big Results

Whether you're just starting out or looking to scale your business, understanding and utilizing big data can be a game-changer in your entrepreneurial journey.

Growing a Business

5 Innovative Ways to Give Your Customers the Personalized Experiences They Want

How to provide unique, personalized experiences that enhance customer satisfaction, foster brand loyalty and boost revenue.

Growing a Business

3 Customer Service Trends to Follow this Year

With customer service as important as ever, these three trends can keep your customers happy and your business successful

Marketing

Ensure Customer Loyalty By Hyperfocusing on These Customer Needs

Meeting the customer's needs doesn't always mean they'll come back. You have to know what makes them feel successful more than they do.

Growing a Business

This One Thing Is the Secret to Higher Email Open Rates

Your subject line matters, but it's not the most important part of your email. Here's what gets people to open your messages every time.

Leadership

Empower Your Customers and Exceed Expectations With These 3 Customer Service Strategies

Customer expectations have transformed radically — here's how to keep exceeding them.

Marketing

My Wife's Nutritionist Gets Better Sales Than You — Here's Why.

Selling is not easy, but it gets a lot easier if you learn from my wife's new nutritionist.

Marketing

3 Ways Founders Can Connect With Their Customers to Drive Sales

These strategies go beyond traditional sales techniques to foster deep, meaningful relationships that drive sales and help grow your online business through lasting loyalty and engagement.

Leadership

Being Customer Centric Has Nothing To Do With Your Customers — Here's Where You Should Start.

The customer experience boils down to behaviors, mindset and organizational culture.

Growing a Business

5 Tips for Building a Strong Customer-Centric Culture and Fostering Brand Loyalty

Businesses must make customer service and satisfaction a top priority by fostering a customer-centric culture in order to build loyalty, engagement and overall success.

Marketing

The Miley Cyrus Approach To Marketing — Why It's a Radically Different Method For Achieving Brand Impact

In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.

Growing a Business

How 'The Little Things' Can Help Your Small Business Stand Out

How personal touches elevate small startups in a corporate world.

Marketing

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

Customer relationships shouldn't end after a sale. In fact, the best relationships never end.

Growing a Business

The Key to Building a Captivating Platform That will Leave Your Users Wanting More

Learn how gamification unlocks the secret to building sticky, engaging apps, platforms or systems.

Leadership

How to Revolutionize Your Business With a Customer-Centric Model

Embed true customer-centricity into your business's DNA with these seven strategies.