Customer Engagement

YouTube

This Former Marketing Student Turned Her Knack for Life Hacks Into 6 Million YouTube Subscribers

Natalie Alzate always wanted to be her own boss and YouTube was the perfect fit.
Customer Engagement

Why Your Business Should Be More Like Trader Joe's

You don't need to take shortcuts to make profits.
Customer Service

To Go Up Against Larger Competitors, This Business Leader Provides a Personal Touch

Countryside Bank, a community bank with six locations, thinks creatively about customer needs.
Customer Relationship Management

You'll Find the Best Leads in That CRM Software Nobody Is Really Using

Quit making introductory offers to strangers and start engaging with past customers happy they did business with you.
YouTube

Hilarious YouTuber Mamrie Hart Shares Her Top Creativity Tips

If you feel stuck, take a page out of the multi-talented author and actor's playbook.
Entrepreneurs

Entrepreneurs Shouldn't Discuss Political Issues, Right? Not So Fast, Experts Say.

In the wake of instances of tragedy and political controversy, how do you approach articulating your company's stance on big issues?
Customer Engagement

10 Innovative Ways to Excite Your Customers

Indifferent customers are likely to start shopping elsewhere.
Mobile Apps

5 Reasons Your Mobile App Needs Video Integration

Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition.
Referrals

Want More Customers? Get Quality Referrals From Existing Customers.

Not all customers are equal when it comes to referrals.
Customer Engagement

How Barilla Has Been Breaking Down Consumer Barriers For 140 Years

Today, the company has to convince customers that pasta is healthy and convenient.
Customer Loyalty

If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments

You must connect with customers on an emotional level to become a 'passion brand.'
Persistence

Even Through Humble Beginnings, Persistence Wins Over All, Says Gary Vaynerchuk

The VaynerMedia co-founder and CEO goes back to his start in a heartfelt blog post.
Customer Engagement

If You Want to Win Over Customers, Appeal to Their Emotions

Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.
Artificial Intelligence

Ready or Not, It's Time to Embrace AI

Focus less on what could go wrong and more on what AI can do for you.
Customer Engagement

5 Tips for Quickly Reducing Customer Churn

To increase loyalty, businesses must realize that their relationship with the customer does not end with closing a sale, that's where it actually begins.
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