Customer Engagement

Crisis Management

5 Things Advertisers Should Consider Amidst the COVID-19 Pandemic

There's never been a more crucial time to message your brand carefully.
Marketing

Buyer Personas: What They Are, Why They Matter and How to Best Build One

Fictional representations of customers can help you get a deeper understanding of who's purchasing your products.
Starting a Business

Don't Make These 5 Mistakes When Starting Your Next Business

Surviving launch day doesn't mean you're out of the woods. In fact, your greatest pitfalls might lie ahead.
Crisis Management

4 Ways Entrepreneurs Can Support Their Customers and Community in Testing Times

As we fight a universal calamity, let's use our platforms for generosity however we can.
Customer Engagement

How to Understand and Create What Your Customer Wants

This co-founder of a sustainable male bodywear brand talks about the company's efforts to co-create products with their consumers.
Marketing

4 Strategies for Better Email Marketing

Proven strategies to get your ecommerce brand on track.
Crisis Management

Marketing Dos and Don'ts During a Crisis

Think short-, medium- and long-term, and know what you should and shouldn't be changing.
Crisis Management

Emergency Plans for Riding Out the Financial Storm

Five immediate, actionable steps for ensuring your business stays afloat despite chaotic times.
Marketing

3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things)

From marketing to mission statements, the tools and techniques you need to change your narrative.
News and Trends

4 Strategies to Help Your Business Recover From Coronavirus

COVID-19 is upending companies large and small, but here's how you can limit the damage.
Marketing

How to Work More Microcontent Into Your Marketing Efforts

If your brand is using social media, then you are already producing microcontent, but there are ways to integrate it more effectively.
Starting a Business

4 Ways to Perfect Your Business Model

How are you creating and capturing value?
Marketing

4 Ways to Create Deeper Connections With E-Commerce Customers

Just because consumers are online doesn't mean you can't form meaningful relationships.
Marketing

Get Up to Speed on the Marketing Flywheel

Forget the funnel. This is what customers want.