Customer Engagement

Customer Engagement

5 World Cup Strategies You Can Steal to Make Consumers Passionate Fans of Your Brand

Watch the World Cup for clues as to how you can drive direct-to-consumer growth.
Behind the Brand

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Community

How You Can Cultivate the One Thing Customers Truly Want

Every company wants to drive customer loyalty, but many neglect the fact that what customers want is community.
Customer Service

Food Delivery Guy Goes Beyond, Getting Rid of a Spider for a Panicked Customer

It's just the latest example of going above and beyond expectations for your customers.
digital branding

How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era

Pokemon developed Go to engage the brand's fans in a way that approached addiction.
Customer Experience

Why We Gave Up a Star Employee to a Top Customer, and Why You Should, Too

Nope, we weren't crazy to let our COO fly the coop, given how 'customer experience' is emerging as a key business differentiator.
Branding

This Entrepreneur Shares How She Built an Audience Without Advertising

When most platforms wouldn't even allow this company to advertise on their sites, the founder had to get creative.
Customer Loyalty

Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions

You've spent years growing your product. Why throw all of that away by ignoring customers once they step through the door?
Customer Loyalty

5 Reasons Why Your Business Is Losing Customers

Ever think about why people keep buying iPhones, even though they're so darned pricey?
Customer Relationship Management

4 CRM Hacks Every Entrepreneur Should Be Using

These hacks will help any entrepreneur improve customer service.
Growth Strategies

My Company Grew 800 Percent in a Year After I Made This Mindset Shift Grow

The surprising thing about being grateful for what you have is how much more you end up getting.
National Small Business Week

4 Tips for Entrepreneurs to Get the Word Out About Their Small Businesses

Publicity for Good founder Heather DeSantis shares her most disruptive strategies.
Sales

Is Kim Jong-un the World's Greatest Salesman?

Turns out that Kim - the "madman" - is teaching us all a few fundamentals about sales. Who knew?
Personal Branding

3 Things Taylor Swift Can Teach Entrepreneurs About Reputation Management

Taylor Swift makes certain not one of her fans feels like a number, which is part of why she has more fans than she could possibly count.
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