Customer Engagement

Innovation Now

The New Strategy for Lifetime Loyalty: Balancing 'Products' and 'Services'

Take a page from these successful brands and balance products and services to create a compelling brand experience. Your customers will thank you with their loyalty.
Rebranding

Going Out of Style? Revamp Your Brand With This Marketing Strategy.

You can use these three tactics to revitalize your brand's relevancy through experiential marketing.
Baseball

Why Baseball's Firings of Scouts Is a Cautionary Tale for Business

Today, successful teams like the Red Sox and the Yankees may analyze a potential player with analytics. But they also ask their scouts' opinions, as well.
Customer Relationship Management

How CRMs Can Spark (or Continue) Fast Growth

Not long ago, customers controlled how and when they interacted with brands. CRM tools have finally put companies in charge of customer relationships.

These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

Cannabis brands can learn a few lessons from the love between customers and specialty coffee
Customer Retention

What NASCAR's Declining Popularity Can Teach Us About Responding to a Changing Market

In February last year, the Daytona 500, the NASCAR season opener, drew a Nielsen Rating of only 5.3. That was an all-time low.
Customer Engagement

How Do You Keep Your Customers Engaged?

Darpan Munjal, founder of Squadhelp.com, breaks down the challenge of retaining customer engagement.
Financing

Selling as You Build: How to Get Early Customers to Finance Your Business

The advantages of customer financing over debt and equity financing are considerable.
Events

How to Tap Into Community and Drive Engagement With Live Experiences

Live experiences a are great way to positively grow your brand image.
Customer Service

This $300 Billion Industry Has Been Outdated for a Decade. Here's How to Fix It.

It's finally time to harness the power of tech to take care of customer service.
Customer Service

Is Your Customer Support on Life Support?

Revive it with these three principles of outstanding and consistent customer service: culture, data/tools and care.
Customer Engagement

Good American Founder Emma Grede Gets Honest With Her Customers

The key to good customer service? Frank, honest communication -- even when the truth hurts.
Client Relationship Management

Why Small Talk Is a Big Deal -- And What to Do If You Hate It

Not everyone likes to chitchat in business, but here's why small talk is important, and what to do if you hate talking about traffic, weather and kids.
Customer Service

If Your Customers Are Only 99 Percent Satisfied, You Need to Do Better

Customers aren't going to come back or refer your business if they aren't 100 percent satisfied.