Customer Engagement

Data Analysis

Listen to Your Customers: Turn to Data to Discover Their Truth

Consumers aren't great at telling companies what they want -- but their data can be.
Customer Engagement

To Beat the Competition, Become the Most Convenient Option for Customers

Amazon's customer-centric model is all about convenience.
Customer Engagement

How Customer Conversations and Feedback Helped This Photo Company Improve Its Business Model

Matt Munson, the CEO of stock photo website Twenty20, talks about how reaching out to its enthusiastic user base improved the brand.
Product Development

How to Work With Customers to Guide Your Product Development

Learn from Microsoft's 'Open Hack' approach to collaboratively solve customer problems.
User Experience

Stop Trying to Build the Next Salesforce and Build User Value Instead

We're in the throes of a shift in the way applications are designed and consumed, and it is about to give the user even more power.

Building a Solid Foundation for Your Cannabis Brand Is Step One to Success

Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.
Customer Relationship

Your Startup Isn't a Community? Here's How to Change That

To turn consumers into community members, look beyond profit to connect with their passion.
Customer Service

The $62 Billion Reason to Improve Your Customer Experience

There's a huge payoff to having a culture focused on outstanding customer experience. To get there, you need to do these four things.
Branding

What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.

Nissin, the Japanese maker of instant noodles, which first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.
Customer Service

If You Can't Solve a Customer Complaint in 10 Minutes, You're Doing It Wrong

It's time to invest in resolving customers' complaints quickly, easily and in the channels they prefer.
Customer Service

5 Small Businesses That Get Customer Experience Right

Emulate the moves these businesses make to knock your customer experience out of the park.
Credibility

Why Living Alongside Your Customers Can Help You Develop Credibility

The team at Outdoorsy built up its brand by engaging directly with the RV community.
Sales

Keeping up With the Ever-Changing Customer Means Updating Offerings and Taking Advantage of Technology

Miller Heiman Group President and CEO Byron Matthews reveals how his company had to embrace change and learn to evolve quickly.
Customer Engagement

How to Take Your Product From Something Customers Buy to Something They Can't Live Without

Here are four ways to help your business go the extra mile and become an integral element of someone's day.