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Customer Engagement

Marketing Strategies

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
Social Media Marketing

How Brands Use Twitter Banter to Gain Clout

Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.
Closing Sales

You Need to Always Be Closing. This Is How You Do It.

You're really a sales professional when every word you exchange with the client is a step toward to closing the deal.
Problem Solvers Podcast

What to Do When Your Product Goes From Beloved to Hated on Amazon

Think Board got trashed in Amazon reviews, and it was the best thing to ever happen to the company.
Email

More Emails, More Sales? The Surprising Argument For Aggressive Email Marketing.

Don't worry about annoying your customers. The data says they don't hate email.
Small Businesses

8 Ways to Be Your Own PR Firm

No business is so small it doesn't have to market or manage relations with customers and the community, but many are too small to afford professional help.
Marketing to Millennials

6 Rules for Meeting Millennial Customer Service Expectations

To capture the enormous purchasing power of millennials and Gen Z, you need to shift your style to match the preferences of these young consumers. It's time to drop the phone and take up the social me...
Customer Engagement

Always Look at a Product or Pitch From Your Customers' Perspective

Chuck Mullins of Quiet Light Brokerage talks about one of his best business tips.
Email Marketing

Want to Conquer 'Email Fatigue'? Figure out Your Customers' Viewing Behavior.

You already know that personalization attracts engagement. But you need to dive in deeper to satisfy customers' content cravings.
Entrepreneur Radio

To Stay Successful, You Must Continuously Evolve Your Business

Learn how to reimagine your digital customer experience. Plus, receive practical financial planning advice, and discover the advantages of a higher education.
Chatbots

10 Ways to Use Chatbots for Marketing and Sales

Chatbots have become increasingly more important as messaging applications have become the way brands reach consumers.
Online Shopping

Deals, New Products and Freebies for 'Force Friday,' a Completely Made Up Star Wars Holiday

Following in the footsteps of Alibaba and Amazon, Disney is putting forth a shopping event of its own: Force Friday.
Leadership

What Road-Tripping Across America to Meet Customers Taught Me About Being a Better Leader

Getting outside of your comfort zone and walking in other people's shoes can help you become a more effective leader.
Customer Service

Follow These 9 Steps to Copy Zappos' Exceptional Customer Service Strategy

How Zappos creates a customer-obsessed culture -- and you can, too.