Customer Engagement

Customer Service Representatives Are Your Public Face
Customer Service

Customer Service Representatives Are Your Public Face

When a customer is unhappy and ready to write off your company, you want them dealing with the best people you can hire.
Phil La Duke
4 Assumptions Needed to Deliver 5-Star Customer Service
Customer Service

4 Assumptions Needed to Deliver 5-Star Customer Service

If you hear from a customer, it's probably not because they are happy.
Tor Constantino
Why Your Content Marketing Is Failing and How to Fix It
Content Marketing

Why Your Content Marketing Is Failing and How to Fix It

Engaging your customers with compelling content has a magical benefit on sales but there are no shortcuts to making it work.
John Rampton
The Four Questions Every Entrepreneur Must Ask Themselves To Achieve Success in 2017
Women Entrepreneurs

The Four Questions Every Entrepreneur Must Ask Themselves To Achieve Success in 2017

Envision what you want the year to look like and work backwards to reach your goal.
Carrie Green
Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Jill Schiefelbein
How to Optimize Ad Placement and Maximize Revenue
Online Advertising

How to Optimize Ad Placement and Maximize Revenue

Never give your audience a reason to activate their ad blockers.
Matthew Toren
How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary
Marketing Strategies

How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary

The ice cream company knew it had to respond to unearthed tweets from Sean Spicer, but it kept its messaging positive.
Lydia Belanger
4 Ways Customers Need to See You Want Their Business
Customer Engagement

4 Ways Customers Need to See You Want Their Business

You'll make the sale based on price, quality and whether the buyer feels appreciated.
Karen Mishra
5 Ways to Build Killer Relationships With Customers
Relationships

5 Ways to Build Killer Relationships With Customers

The best type of customer is a repeat customer.
Mike Kappel
5 Reasons Ecommerce Brands Should Leverage User-Generated Content
Take It From The Pros

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Get your customers to market your brand for you by providing them opportunities to create user-generated content.
Segun Onibalusi
A Simple, 4-Step Blueprint for Building Rapport in B2B Sales
Customer Rapport

A Simple, 4-Step Blueprint for Building Rapport in B2B Sales

Think about what drew you to your BFF when you first met. Now, do the same with your next sales client.
Danny Wong
Cinnabon Gets Overzealous in Its Twitter Grief for Carrie Fisher
Social Media

Cinnabon Gets Overzealous in Its Twitter Grief for Carrie Fisher

The bakery brand and General Mills both fell in the same trap this year.
Nina Zipkin
15 Surefire Prospecting Tips To Acquire More Customers
Sales Strategies

15 Surefire Prospecting Tips To Acquire More Customers

Ditch cold-calling and implement these 15 surefire tips to acquire customers and make more sales.
Brian Tracy
7 Ways To Save Time, Energy and Money on Content Marketing
Take It From The Pros

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Brandon Sobotka
OK

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