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Customer Engagement

Customer Experience

Why We Gave Up a Star Employee to a Top Customer, and Why You Should, Too

Nope, we weren't crazy to let our COO fly the coop, given how 'customer experience' is emerging as a key business differentiator.
Branding

This Entrepreneur Shares How She Built an Audience Without Advertising

When most platforms wouldn't even allow this company to advertise on their sites, the founder had to get creative.
Customer Loyalty

Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions

You've spent years growing your product. Why throw all of that away by ignoring customers once they step through the door?
Customer Loyalty

5 Reasons Why Your Business Is Losing Customers

Ever think about why people keep buying iPhones, even though they're so darned pricey?
Customer Relationship Management

4 CRM Hacks Every Entrepreneur Should Be Using

These hacks will help any entrepreneur improve customer service.
Growth Strategies

My Company Grew 800 Percent in a Year After I Made This Mindset Shift Grow

The surprising thing about being grateful for what you have is how much more you end up getting.
National Small Business Week

4 Tips for Entrepreneurs to Get the Word Out About Their Small Businesses

Publicity for Good founder Heather DeSantis shares her most disruptive strategies.
Sales

Is Kim Jong-un the World's Greatest Salesman?

Turns out that Kim - the "madman" - is teaching us all a few fundamentals about sales. Who knew?
Personal Branding

3 Things Taylor Swift Can Teach Entrepreneurs About Reputation Management

Taylor Swift makes certain not one of her fans feels like a number, which is part of why she has more fans than she could possibly count.
social proof

This Is How You Get New Customers to Trust You Right Away

Learn how to use the five types of social proof marketing.
Product Development

Sell More Products by Letting Your Customers Design Them for You

The wall between producers and consumers is crumbling -- and your business could profit.
Customer Experience

Believing Any of These 4 Customer-Experience Myths Could Sink Your Brand

There's a reason why Adidas' Boston Marathon 'congratulatory' email didn't kill the brand.
tech trends

Webinar: Powerful Technology Creates Meaningful Connections

Learn how thriving companies are using tech to create more efficient and streamlined practices that keep people at the center.
YouTube

This Former Marketing Student Turned Her Knack for Life Hacks Into 6 Million YouTube Subscribers

Natalie Alzate always wanted to be her own boss and YouTube was the perfect fit.
Customer Engagement

Why Your Business Should Be More Like Trader Joe's

You don't need to take shortcuts to make profits.