Customer Engagement

4 Tips for Maximizing the User's Advertising Experience
Customer Experience

4 Tips for Maximizing the User's Advertising Experience

Brands provide users with the best possible advertising experience by getting out of the way.
Ari Brandt
What Facebook's Just Announced Tools Mean for Entrepreneurs
Customer Experience

What Facebook's Just Announced Tools Mean for Entrepreneurs

From livestreaming to chat bots, here's how businesses can incorporate the latest Facebook features to work for them.
Nina Zipkin
How You Can Take Advantage of Twitter's New 'Customer Feedback' Tool
Customer Experience

How You Can Take Advantage of Twitter's New 'Customer Feedback' Tool

This new tool allows brands to privately solicit feedback from customers. How will this benefit you?
Eric Siu
Sony Wants Your Advice About its New Prototypes
Customer Experience

Sony Wants Your Advice About its New Prototypes

It's the premise behind a new R&D initiative called Future Lab Program
Nina Zipkin
7 Website Hacks to Help You End Lackluster User Engagement
Customer Experience

7 Website Hacks to Help You End Lackluster User Engagement

To increase your conversion rates, it's no longer enough to simply drive traffic to your website in the hope of some success.
Alex Bashinsky
3 Simple Ways Ecommerce Startups Can Gain More Customers
Customer Experience

3 Simple Ways Ecommerce Startups Can Gain More Customers

Marketing efforts will always take time, especially early on as entrepreneurs figure out what tools and platforms work best for their brand, but these marketing hacks are a great start.
Sarah Haselkorn
How to Easily Measure Customer Satisfaction
Customer Experience

How to Easily Measure Customer Satisfaction

There are many ways to get a quantitative look at how your support team is doing, but far fewer to assess the care and thought being put into your replies.
Gregory Ciotti
8 Initiatives to Make Your Customers Loyal Advocates
Customer Experience

8 Initiatives to Make Your Customers Loyal Advocates

You now need more than loyalty from your customers -- they need to be your cheerleaders.
Martin Zwilling
5 Simple Ways to Reach Customers
Customer Experience

5 Simple Ways to Reach Customers

When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Here are a few rules for establishing good customer relations.
Customer-Journey Mapping: The What, How and Why
Customer Experience

Customer-Journey Mapping: The What, How and Why

To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
Daniel Newman
5 Ways to Boost Your Business in 2016
Customer Experience

5 Ways to Boost Your Business in 2016

The new year is a good time to look at how you are running your business and how you can do it better.
Ben Simkin
Let's Get Personal: Using Technology to Improve In-Store Customer Experience
Customer Experience

Let's Get Personal: Using Technology to Improve In-Store Customer Experience

Technology and data can play an invaluable role in enhancing your business, and the benefits are there for the taking, but don't lose sight of the folks behind the numbers.
Norm Merritt
Don't Be Disheartened if You Fail to Hit Your Crowdfunding Goal
Customer Experience

Don't Be Disheartened if You Fail to Hit Your Crowdfunding Goal

If you're smart about it, your backers are likely to stay with you.
Nina Zipkin
How to Thrive in the Live Streaming Revolution
Customer Experience

How to Thrive in the Live Streaming Revolution

Get set for live streaming, with its gaffes, raw emotions and real people bumbling their way through real situations.
Andrew Reid