Latest on Customer Feedback
Don't Obsess Over the Obstacles, Says the Founder of Schmidt's Naturals
Jaime Schmidt built and sold Schmidt's Naturals for millions. Her advice: Don't focus too much on the challenges ahead. Just get going.
This Founder Built a $1 Billion Brand ... By Giving Away $5 Gift Cards
By getting scrappy, Grove Collaborative's Stuart Landesberg learned big lessons.
How to Handle Difficult People (and Still Achieve Your Business Goals)
A founder's guide to effectively utilizing feedback -- even from impossible-to-please, difficult people.
Profits Can Be Deceiving. Here's Why I Killed Off My Money-Making Product.
I had a great product. An immediate financial winner. But you know that gut feeling? Here's what I found out. (Trust me, it was painful.)
Need to Establish Trust With Your Audience? Leverage Social Proof.
You can't be the only one talking about how great your brand is -- leverage testimonials and reviews to increase audience buy-in.
Your Customers Have Questions. But Are You Actually Listening?
One CEO this contributor knows spends two weeks a year in his company's call center, talking to customers directly.