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Customer Feedback

Growth Strategies

Profits Can Be Deceiving. Here's Why I Killed Off My Money-Making Product.

I had a great product. An immediate financial winner. But you know that gut feeling? Here's what I found out. (Trust me, it was painful.)

Need to Establish Trust With Your Audience? Leverage Social Proof.

You can't be the only one talking about how great your brand is -- leverage testimonials and reviews to increase audience buy-in.

Bad Yelp Review? It Could Be the Weather.

Research shows a strong correlation between bad weather and unhappy customer reviews.

9 Secrets to Having World-Class Customer Service

Hint: It starts with your people.

Growth Hacking With Customer Feedback

Seven tips for using surveys to unlock startup growth and innovation.

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An agile approach won't cure all that ails you, but it can help you achieve a few goals that you might think are out of reach.
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If You Can't Solve a Customer Complaint in 10 Minutes, You're Doing It Wrong

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Events

Impressive Isn't Always Impactful in Experiential Marketing

Here is a new way to think about experiential marketing.