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Customer Feedback

Marketing

Why You Need Social Proof on Your Website

Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers.
Editor's Note

The Importance of Making Sure Customers Feel Heard

A great product is a problem heard and solved, followed by user feedback heard and integrated.
Sales Strategies

15 Unorthodox Ways to Get Your Foot In the Door

From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.
Design

3 Lessons Entrepreneurs Can Learn From Designers

Successful entrepreneurs have an additional role they play: that of a chief designer.
Business Ideas

Don't Be Afraid to Embrace Boring Ideas

Kikkerland's annual design competition results in an unexpected bestseller.
Customer Relationship

Marketing Growth Hacks for the 'Fake News' Era

To be trusted, engage with your audience. And let your consumers do the talking.
Market Research

The 3-Step Approach for Testing Out Your Business Idea

Here's how to learn the most from your potential customers and get honest feedback.
Masters of Scale

How Listening to All Customer Feedback Could Destroy Your Product

If you incorporate too much feedback, you might end up with a bulky product that you spent way more time on than you should have for very little return.
Masters of Scale

When to Selectively Listen to Feedback and Ignore What Users Say

While gauging user feedback is definitely important, entrepreneurs need to both listen to what users say, and selectively ignore them.
Customer Loyalty

6 Strategies Smart Brands Use to Satisfy and Retain Their Customers

Customers are primarily concerned about two things: your product quality and good communication. What are you doing to up your game?
Client Relationship Management

5 Reasons You Should Ask Your Clients for a Performance Review

Annual performance reviews can promote continuous improvement and help protect relationships against competitive threats.
Online Reviews

How to Use Reviews to Grow Your Business

Do you even ask your customers for reviews? Because there's a good chance you won't get what you don't ask for.
Business Growth

6 Small Flaws in Your Armor That Are Stalling Your Small Business Growth

Your business may not be quite ready to get out on the road. You'll have to look under the hood first.
Business Failure

6 Lifelines That Could Save Your Failing Business

Do you know why your company's in trouble? Go back to the drawing board for a fresh approach -- and ask for help when you need it.
Customer Feedback

Why Henry Ford's Most Famous Quote Is Dead Wrong

If Ford had asked people what they wanted, would they really have said 'faster horses?'