For a startup trying to get off the ground (or a business looking to grow), customer relationships are crucial as these people fuel the business. To stand out against competitors and develop lasting relationships, startups should consider hosting a customer conference.
Shoppers these days get terrific service in certain pockets of their life and use those experiences to judge every sales interaction. With today's smart buyers, how do marketers keep up?
In today's crowded app store, you'll need more positive reviews than you have friends and family to provide them, in order to give your app the ranking boost it needs.
The noted tech evangelist shares why entrepreneurs should imbue their businesses with deeper meaning, and how the venture capital funding paradigm has radically shifted.
If the internet has created a space where consumers are free to sound off at will on sites like Yelp, to what extent do business owners have the right to respond?
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
Dealing with disgruntled clients is part of what it takes to run a business. But it can be draining. Here are a few ways to deal with these unhappy folks.