A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
Israeli electric car company Better Place made several mistakes that by themselves wouldn't have spelled disaster. Combined though, they spelled calamity.
To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
By building a culture of candor, you get an honest assessment of your leadership skills without employees being worried about possible negative ramifications.