Marketing
An Entrepreneur’s List of 17 Techniques for Handling ‘Haters’
Next time some angry individual spews venom, here's what you do.
By Neil Patel
Customer Feedback | Page 6
Building a Business
Improve Your Great Idea by Listening to What Your Customers Tell You
You need unshakeable confidence to start a business and a lot of humility to make it succeed.
By Wendy Keller
Building a Business
Giving Feedback Is Far Better Than Giving an iPad. Just Sayin’.
Helping others to be the best they can be is the best gift you could ever give.
By Jim Joseph
Online Presence
What Kylie Jenner’s Hair Color Can Teach Brands About the Power of Crowdsourcing
The reality TV star let fans pick which shade of blue she should dye her tresses via social media.
By Laura Entis
Building a Business
7 Habits of Remarkably Authentic Brands
First and foremost, really, really listen to your customers.
Tech
You Never, Ever Want to Run Your Business Like Gogo
Selling people something that surprises them when it works is no way to cultivate customer loyalty.
By Gene Marks
Building a Business
7 Ways to Use Negative Customer Feedback to Beat the Competition
You can learn a lot about -- and how to improve -- your company from unhappy customers.
By Jeremy Gin
Marketing
What the Smartest Startups Are Getting Right in Marketing
Learn how to create cultures of user experience and feedback from these young entrepreneurs.
Marketing
What Do Your Customers Really Want? Use Live Streaming to Find Out Faster Than Ever Before.
Here are four fast ways to truly understand your audience using this great video tool.
Building a Business
Take 4 Steps Back to Move Your Small Business Forward
Find out what it means to invest 'from the inside out,' so your payoff will be well worth the grind.
By Adam Root
Building a Business
5 Ways to Embrace Online Reviews — Good or Bad — and Win New Customers
There's no getting around cyber-savvy critics. Here's how to use them to your advantage.
By Jeremy Gin
Marketing
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Building a Business
I Asked 10,000 Users to Meet With Me. Here’s What Happened.
Hearing people's personal stories and situations is an incredibly deep experience.
Marketing
10 Ways to Get Into Your Customers’ Heads Beyond Creating Buyer Personas
Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
By Aaron Agius
Building a Business
The Loudest Consumers Don’t Always Represent the Majority
Almost every company has its critics, and now they have access to social media and comment sections.
By Carol Roth
Marketing
How to Develop a Winning Value Proposition (Infographic)
First off, make sure you know what your customers want.
Building a Business
Why Facebook ‘Dislikes’ Can Be Good for Business
There's no such thing as bad press, or a bad Facebook reaction.
Building a Business
3 Ways to Reveal the Hidden Causes of Customer Anxiety
Why do shoppers put bent cans of vegetables back on the grocery store shelf? Here are ways to to care for and protect subtle but vital service hygiene.
By Chip R. Bell
Marketing
Star Ratings Matter Just as Much as (If Not More Than) Online Reviews
Research shows how even an average 3-star rating for your business can hurt your bottom line.
Building a Business
3 Strategies That Show How Perch Doubled Its Customer Base in a Month
Whether you've heard of this unique remote-work solution company or not, you're sure to find value in the following lessons.
By Eric Siu
Marketing
4 Ways to Show Customers You Are Listening to Them
Asking for ideas and rewarding suggestions are techniques to keep the good karma flowing between you and your loyal clientele.
By Karen Mishra
Marketing
5 Cool Things You Can Do With Customer Feedback
Ever hear of a 'wall of love'? Time to build one for your company.
Business Operations & Logistics
Selling for a Startup? Make Yourself Essential. Become a ‘Pipeline’ for Consumer Feedback.
Consult with customers, don't cajole them.
Thought Leaders
The 4 Abilities Required of Agile Leaders
Being an agile leader refers to remaining flexible, growing from your own mistakes and rising above the wide array of challenges you face.
Building a Business
Does Your Assessment of Your Business’s Value Match Up With Reality?
Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
Business News
Drivers Don’t Use Half of the High-Tech Features Offered in Cars, Study Shows
A look at the tech innovations drivers want and don't want.
By Phil LeBeau
Building a Business
These 6 Companies Are Boosting Growth by Delighting Customers
If you're serious about your future success and the growth of your business, you have to focus just as much on service as on sales.
By Sujan Patel