An airport parking reservations site recently used the death of a man at Chicago's O'Hare airport as an opportunity to promote its service. Customers were outraged. As they should have been.
For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
To improve employee engagement and make positive changes in the workplace, leaders should be asking employees for their honest opinion about what is working -- or not working -- in the organization.
Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.
It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.