Joseph Pigato
Guest Writer /
Chief Marketing Officer of Sparked
Joseph Pigato is the managing director of Sparked, which helps companies retain their customers through sophisticated predictive analytics and engagement tools.
Marketing
4 Ways to Get Big Marketing Results on a Starter Budget
Learning what works when you have little money will make you unstoppable after you have some bucks to spend.
Customer Retention
Never Stop Wooing Your Customers and They Will Never Leave You
The best way to succeed as a brand is for your customers to think of your company as people who are taking care of them.
Customer Retention
How 9 Successful Companies Keep Their Customers
From making customer retention a key performance indicator to testing methodically, these entrepreneurs explain their staying power.
Take It From The Pros
4 Ways for Entrepreneurs to Inspire Confidence Even When Talking About Failure
Subtle shifts in emphasis and focus can have a big effect on how you are perceived by the people you need to listen to you.
Global Entrepreneurship
It Pays to Become a Jet-Setting Global Entrepreneur Sooner Rather Than Later
America is a vast market but just the number of English speakers in foreign countries doubles your potential customers.
Big Data
4 Steps to Knowing What Your Customers Want Better Than They Do
Analyzing customer data is just more proof of what we've always known. Actions really do speak louder than words
