Jerry Jao

Jerry Jao

CEO and Founder, Retention Science

Jerry Jao is the CEO and co-founder of Retention Science, a leader and innovator in retention marketing. Prior to his founding of two other marketing software companies, he worked at he worked at Morgan Stanley, KPMG Advisory and Clear Channel Communications. He is a graduate of the University of California, Berkeley and Yale School of Management. 

5 Important Lessons Shark Tank Teaches Us About Negotiation
Negotiation

5 Important Lessons Shark Tank Teaches Us About Negotiation

Show up to learn, know your limit and realize you're pitching yourself -- not just your business.
How I Networked My Way Into The Heart of EchoSign's CEO
Networking

How I Networked My Way Into The Heart of EchoSign's CEO

One cold email -- with a ton of follow up -- can change your life.
Marketing Bootcamp

Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends

What's clear is that marketers are wasting time and losing customers during the holidays.
3 Steps to Building Your Brand's Unfair Advantage
Marketing Bootcamp

3 Steps to Building Your Brand's Unfair Advantage

It takes a lot more than luck to become the next marketing unicorn.
3 Lessons on Appreciation for Leaders, Inspired by the Unsung Heroes of Every Tech Company
Leadership

3 Lessons on Appreciation for Leaders, Inspired by the Unsung Heroes of Every Tech Company

True leadership means recognizing the teams behind every visionary instead of getting caught up in trying to be one.
The Top 7 Customer Retention Tips for Today's Data-Driven Marketers
Customer Retention

The Top 7 Customer Retention Tips for Today's Data-Driven Marketers

Customer retention is key to a successful business. Learn how.
Yes, Believe It: Taylor Swift Is a Customer Retention Expert
Marketing Bootcamp

Yes, Believe It: Taylor Swift Is a Customer Retention Expert

The pop star proves she knows her customers and fans.
The Marriage of Clicks and Bricks
Retail Businesses

The Marriage of Clicks and Bricks

Ecommerce retailers have realized that shoppers find value in being able to see and inspect items in real life.
Balance Fun and Productivity at the Year's End
Management

Balance Fun and Productivity at the Year's End

Fourth quarter is too important for everyone to just let go. Here's how to rally for results while reveling.
Why CEOs Need Mentors -- They Accelerate Learning
Management Lessons Leadership

Why CEOs Need Mentors -- They Accelerate Learning

A young entrepreneur explains the benefits of the advice he received from an seasoned executive at a large company.
Just Sticking Around for the Food? Why Company Culture Matters More Than Perks.
Company Culture

Just Sticking Around for the Food? Why Company Culture Matters More Than Perks.

One CEO reports on how fostering a family atmosphere spurs productivity and flexibility among members of his team.
5 Key Principles for a Company's Website Redesign
Marketing Bootcamp

5 Key Principles for a Company's Website Redesign

Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.
How Jeff Bezos Inspired an Immigrant Teen to Become a CEO
Leadership Qualities

How Jeff Bezos Inspired an Immigrant Teen to Become a CEO

A Taiwanese-American entrepreneur overcomes shyness and language barriers and learns to take risks.
What You Don't Know (But Should) About Managing Millennials
Make More Happen

What You Don't Know (But Should) About Managing Millennials

Gen Y-ers' appreciation for work-life balance, affinity for team collaboration and passion for helping their colleagues makes them an important asset.
The 3 Cardinal Rules of Business I Didn't Learn in School
Management Lessons

The 3 Cardinal Rules of Business I Didn't Learn in School

One of the lessons this CEO has learned outside the classroom is number crunching is useful but communication skills really count.