CEO and Founder, Retention Science
Jerry Jao is the CEO and co-founder of
Retention Science, a leader and innovator in retention marketing. Prior to his founding of two other marketing software companies, he worked at he worked at Morgan Stanley, KPMG Advisory and Clear Channel Communications. He is a graduate of the University of California, Berkeley and Yale School of Management.
What's clear is that marketers are wasting time and losing customers during the holidays.
It takes a lot more than luck to become the next marketing unicorn.
True leadership means recognizing the teams behind every visionary instead of getting caught up in trying to be one.
Customer retention is key to a successful business. Learn how.
The pop star proves she knows her customers and fans.
Ecommerce retailers have realized that shoppers find value in being able to see and inspect items in real life.
Fourth quarter is too important for everyone to just let go. Here's how to rally for results while reveling.
Management Lessons Leadership
A young entrepreneur explains the benefits of the advice he received from an seasoned executive at a large company.
One CEO reports on how fostering a family atmosphere spurs productivity and flexibility among members of his team.
Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.
A Taiwanese-American entrepreneur overcomes shyness and language barriers and learns to take risks.
Gen Y-ers' appreciation for work-life balance, affinity for team collaboration and passion for helping their colleagues makes them an important asset.
One of the lessons this CEO has learned outside the classroom is number crunching is useful but communication skills really count.
Ready To Launch
Being practical and thoughtful about all of the possibilities and worst-case scenarios prompts allows firm to progress.
How one entrepreneur landed his first client for pay when other startups give away their products.
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© 2016 Entrepreneur Media, Inc.