Not Promoting From Within? Ignoring Financial Statements? Don't Be Stupid.
A lot of times, business owners do really dumb things that they would probably tell another business owner not to do.
5 Reasons Why Building a Subscription Into Your Business Is a Winning Strategy
Want to get off the cashflow rollercoaster? Here's the golden ticket.
Southwest Is the Only Major Airline to Not Charge for Luggage Check. What Is It That Only You Can Provide Your Customers?
The "Only We…" clause is the thing, the item, the promise that only you -- only your company, only your services, only your products -- provide.
Do You Have a 'Touchpoint Plan'?
Remember how Anne Hathaway in 'The Intern' tested her company's customer service? Don't let her outcome happen to you.
5 Easy Ways to Improve Client Retention
Does the phrase 'under-promise and over-deliver' mean anything to you?
How to Quadruple Your Referrals
The typical customer referral program really offers the customer very little inducements to refer anybody.
Customer Relationship Management
7 Habits of Remarkably Authentic Brands
First and foremost, really, really listen to your customers.
Host a Big Event, and Watch Your Customer Base Grow
It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.
Chip R. Bell
You Never, Ever Want to Run Your Business Like Gogo
Selling people something that surprises them when it works is no way to cultivate customer loyalty.
7 Tactics That Show You're Getting Customer Service Right
When it comes down to it, customers really only want a few things if there's a problem with your service or product.
4 Simple Ways to Boost Your Customer Acquisition Strategy
Acquire customers differently by driving progress toward strategic goals.
4 Ways Customer Onboarding Is the Secret to Startup Success
Understanding the real value of customer onboarding is key for any business leader.
3 Ways to Monitor Customer Churn
Here's how to prioritize the hundreds of indicators of customer relationship and to get the right signals vs. noise.
Why the First Call From a Customer Is the Most Important
Research finds that potential customers unhappy with their first experience contacting a company are unlikely to ever return.
Starting a Business
Reprints & Licensing
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