Customer Loyalty

Not Promoting From Within? Ignoring Financial Statements? Don't Be Stupid.
Mistakes

Not Promoting From Within? Ignoring Financial Statements? Don't Be Stupid.

A lot of times, business owners do really dumb things that they would probably tell another business owner not to do.
Carol Roth
5 Reasons Why Building a Subscription Into Your Business Is a Winning Strategy
Subscription Businesses

5 Reasons Why Building a Subscription Into Your Business Is a Winning Strategy

Want to get off the cashflow rollercoaster? Here's the golden ticket.
Geeta Nadkarni
Southwest Is the Only Major Airline to Not Charge for Luggage Check. What Is It That Only You Can Provide Your Customers?
Customer Service

Southwest Is the Only Major Airline to Not Charge for Luggage Check. What Is It That Only You Can Provide Your Customers?

The "Only We…" clause is the thing, the item, the promise that only you -- only your company, only your services, only your products -- provide.
Matt Mayberry
Do You Have a 'Touchpoint Plan'?
Customer Service

Do You Have a 'Touchpoint Plan'?

Remember how Anne Hathaway in 'The Intern' tested her company's customer service? Don't let her outcome happen to you.
Karen Mishra
5 Easy Ways to Improve Client Retention
Customer Retention

5 Easy Ways to Improve Client Retention

Does the phrase 'under-promise and over-deliver' mean anything to you?
Jayson DeMers
How to Quadruple Your Referrals
Referrals

How to Quadruple Your Referrals

The typical customer referral program really offers the customer very little inducements to refer anybody.
Shaun Buck
7 Habits of Remarkably Authentic Brands
Customer Relationship Management

7 Habits of Remarkably Authentic Brands

First and foremost, really, really listen to your customers.
Juliet Carnoy
Host a Big Event, and Watch Your Customer Base Grow
Events

Host a Big Event, and Watch Your Customer Base Grow

It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.
Chip R. Bell
You Never, Ever Want to Run Your Business Like Gogo
Customer Feedback

You Never, Ever Want to Run Your Business Like Gogo

Selling people something that surprises them when it works is no way to cultivate customer loyalty.
Gene Marks
7 Tactics That Show You're Getting Customer Service Right
Customer Service

7 Tactics That Show You're Getting Customer Service Right

When it comes down to it, customers really only want a few things if there's a problem with your service or product.
John Boitnott
4 Simple Ways to Boost Your Customer Acquisition Strategy
Customer Acquisition

4 Simple Ways to Boost Your Customer Acquisition Strategy

Acquire customers differently by driving progress toward strategic goals.
Shayla Price
4 Ways Customer Onboarding Is the Secret to Startup Success
Customers

4 Ways Customer Onboarding Is the Secret to Startup Success

Understanding the real value of customer onboarding is key for any business leader.
Aaron Agius
Customer Relationship

3 Ways to Monitor Customer Churn

Here's how to prioritize the hundreds of indicators of customer relationship and to get the right signals vs. noise.
David Politis
Why the First Call From a Customer Is the Most Important
Customer Loyalty

Why the First Call From a Customer Is the Most Important

Research finds that potential customers unhappy with their first experience contacting a company are unlikely to ever return.
John Boitnott