In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.
If you're serious about your future success and the growth of your business, you have to focus just as much on service as on sales.
Businesses of all sizes would be well served giving their customers a seat at the table with an executive that represents their interests.
If there is a market for your business, you will have competitors. Learning from them is the winning strategy.
The best way to succeed as a brand is for your customers to think of your company as people who are taking care of them.
Customer retention is key to a successful business. Learn how.
A little blue birdie can offer great opportunities to interact with and retain customers.
Ditch the conventional "buy 10 get 1 free" tactic. Instead, adopt these tested strategies to keep followers engaged and loyal to your brand.
Pitching, selling, fulfilling: What should you do at each stage?
Here are a few customer-service mistakes your company may be making and how to correct them, so you can be on the path of providing a memorable experience for customers, rather than an awful one.
There's one thing you can do that will rally your customers, colleagues and even competitors.
The key to creating a customer experience that truly surprises and delights starts with understanding what your customers need, want and value most.
It takes real effort to cultivate a tribe, but Godin, almost uniquely among business thinkers, has been willing to do it and in the process, he's indelibly shaped the next generation of business talent.
Here's what you need to know if you plan on rehabbing an existing business.
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© 2016 Entrepreneur Media, Inc.