Customer Loyalty: Page 6

Marketing

Branding Is More Than an Accessory: It's the Foundation of Any Business

Developing a strong brand is crucial to a business's success. You run the risk of losing your company's identity without a branding strategy.

Science & Technology

Beyond Art and Crazy Tweets: NFT Rewards Will Revamp Customer-Loyalty Programs

Artists have already found great success using NFTs to connect with fans, so it makes sense for businesses to follow suit.

Franchise

Subway Has a Track Record of Handling Its Business Crises Poorly. Here's What You Can Learn From the Chain's Shortcomings.

Learn how to handle your personal "fake tuna" PR nightmare before it comes.

Growing a Business

Checking in With Your Crew and Customers

This week we speak to Rey Alaniz, third generation roofer and franchise owner of Eagle Eye Contracting Services, on what it takes to get repeat business from customers.

Marketing

5 Ways to Build Highly Valuable Brand Loyalty

Brand loyalty is critical when it comes to growing a successful business. Here's how to make it happen.

Franchise

McDonald's Just Launched Its Loyalty Program. Here's How to Make Yours Succeed.

These three tips will help your franchise roll out its loyalty program.

Marketing

3 Ways to Use Authenticity to Build Customer Loyalty

As Jeff Bezos says, "Your brand is what other people say about you when you're not in the room."

Growing a Business

How Transparency In Business Leads to Customer Growth and Loyalty

Every company needs an effective way of speaking about their brand. Transparency will set the stage for an honest and long-lasting relationship with customers.

Growing a Business

Stop Chasing Customers With 'Pick Me' Posts and Other Desperate Tactics

Instead of constantly chasing clients, focus on building your credibility.

Growing a Business

Striking the Perfect Balance: Cultural Integrity and Customer Expectations

Maintaining cultural integrity while meeting customer expectations is not easy - it takes work and dedication. Learn how you can strike the balance in this week's episode.

Leadership

11 Entrepreneurs Who Broke All the Rules-and Achieved Great Success

Rules are made to be broken, right? Take inspiration from these founders, who trusted their gut and reaped the benefits.

Growing a Business

How to Earn Brand Loyalty in an Unloyal World

Increasingly, there has to be a higher ideal than just your bottom line if you want your brand to build loyalty that lasts.

Starting a Business

5 Expert Tips For Launching a Food or Consumer Products Business During a Downturn

Brands that can do a great job of weaving themselves through consumers' constantly changing realities can develop loyal consumer bases, even when times are tough.

Marketing

How to Build a Brand Story That Buyers Emotionally Connect With

Reaching prospective consumers on a deeper level can lead to increased loyalty and more sales.

Growth Strategies

Why Customer-centricity Wins Out Every Time

Customer-centricity is synonymous with successful businesses, especially as markets are saturated with more choice than ever, and savvy customers are increasingly empowered to explore their options