Customer Loyalty: Page 6

Marketing

Use These Strategies From Apple, Starbucks and Adidas to Build Long-Term Customer Loyalty -- And Don't Make Amazon's Mistake

Building long-term customer loyalty is a difficult proposition, requiring more sustained effort than it does to merely attract customers. Most successful companies rely on these three principles to secure it.

Marketing

Branding Is More Than an Accessory: It's the Foundation of Any Business

Developing a strong brand is crucial to a business's success. You run the risk of losing your company's identity without a branding strategy.

Thought Leaders

Consistency That Keeps Customers Coming Back

Brick 3 Pizza Owner Demetri shares the secret behind making food your customers want to eat 6 days a week and managing a staff that welcomes customers in like family.

Science & Technology

Beyond Art and Crazy Tweets: NFT Rewards Will Revamp Customer-Loyalty Programs

Artists have already found great success using NFTs to connect with fans, so it makes sense for businesses to follow suit.

Franchise

Subway Has a Track Record of Handling Its Business Crises Poorly. Here's What You Can Learn From the Chain's Shortcomings.

Learn how to handle your personal "fake tuna" PR nightmare before it comes.

Growing a Business

Checking in With Your Crew and Customers

This week we speak to Rey Alaniz, third generation roofer and franchise owner of Eagle Eye Contracting Services, on what it takes to get repeat business from customers.

Growing a Business

The Superior Way Seasoned Business Owners Can Grow Their Revenues

Though frequently overlooked, reactivating former customers may be the simplest option for business owners looking to quickly ramp up without breaking the bank.

Marketing

5 Ways to Build Highly Valuable Brand Loyalty

Brand loyalty is critical when it comes to growing a successful business. Here's how to make it happen.

Franchise

McDonald's Just Launched Its Loyalty Program. Here's How to Make Yours Succeed.

These three tips will help your franchise roll out its loyalty program.

Marketing

3 Ways to Use Authenticity to Build Customer Loyalty

As Jeff Bezos says, "Your brand is what other people say about you when you're not in the room."

Growing a Business

How Transparency In Business Leads to Customer Growth and Loyalty

Every company needs an effective way of speaking about their brand. Transparency will set the stage for an honest and long-lasting relationship with customers.

Thought Leaders

9 Key Lessons Entrepreneurs Can Learn From a Newspaper Boy

Sometimes the best lessons in life are found in unexpected places.

Growing a Business

Stop Chasing Customers With 'Pick Me' Posts and Other Desperate Tactics

Instead of constantly chasing clients, focus on building your credibility.

Growing a Business

Striking the Perfect Balance: Cultural Integrity and Customer Expectations

Maintaining cultural integrity while meeting customer expectations is not easy - it takes work and dedication. Learn how you can strike the balance in this week's episode.

Marketing

4 Ways to Build Brand Loyalty as the Economy Opens Back Up

With many communities loosening restrictions on how businesses can operate, now is no time to rest on your laurels. Instead, work to build brand loyalty.