Customer Relationship

Growing a Business

This Tattoo Artist Was Frustrated With His Industry's Business Model, So He Started a Studio That Does Things Differently

It's not easy for mom-and-pops to take risks, because they rarely have a safety net to fail. But there are ways to innovate cautiously. Just ask the founder of All My Heart, a tattoo studio on this year's list of America's Favorite Mom & Pop Shops.

Growing a Business

Don't Wait to Fire That Toxic Client — It's Vital For Your Business Health

Business owners aren't wired to push customers away, but some customers cause more trouble than they're worth. Here's how to maximize the return of value in the aftermath of cutting ties with a toxic customer or client.

Growing a Business

Identifying and Communicating Your 'Why' Can Transform Your Business — Here's How to Do It

Here's how discovering and effectively communicating your company's purpose can transform its performance, customer relationships and overall success in the marketplace.

Growing a Business

Digital vs. Personal — What's the Best Way to Communicate With Your Customers?

One of the challenges all businesses face is figuring out how much personal support to offer their customers.

Business Process

This is What is Missing From Your Customer Experience Playbook

One-size-fits-all customer experience playbooks don't exist — and for good reason. Every business has distinct customers with distinct feelings, needs and preferences.

Business Process

We Live in a 'Right Now' World — But Good Things Take Time. Here's How to Explain Long Lead Times to Your Clients.

We've all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here's why pursuing long lead times is just as important as short-term ones.

Growing a Business

5 Ways to Build and Maintain Strong Agency-Client Relationships in a Competitive Market

Strategies for marketing, advertising and PR firms to build solid, long-lasting client relationships — crucial for achieving high retention rates and revenue growth.

Leadership

How To Embed Your Client Needs into Your Business DNA

Integrating client feedback into the very fabric of your business operations will keep your clients returning for more.

Growing a Business

Let's Bring Back the Human Element to Paying Bills — Here's 3 Ways to Nurture Vendor Relationships for Business Success

In a small business's accounts payable process, the human touch is essential. Building trust through personal interactions with vendors is key, guaranteeing a dependable supply chain and effective collaboration. How can businesses improve these connections? Here are three approaches for improvement.

Growing a Business

End the Hassle — How to Say Goodbye to Bad Clients

Don't get caught up with bad clients — think of your top clients as precious gems to be protected.

Growing a Business

Its First Year, This Startup Struggled to Get 75 Clients. Five Years Later, They Have 18,000. Here's How They Did It.

Financial planning startup Facet knew they were targeting a huge untapped market. But getting clients wasn't as easy as they hoped.

Leadership

How Leaders Can Strengthen Relationships with Their Customers and Stay Relevant

Customer relationships matter. Here's how we keep them strong even through uncertainty.

Social Media

How to Build Strong Customer Relationships in the Digital Age

Storytelling, personalization, social media engagement and measurement are all vital for success in the digital age.

Leadership

Why Good Leaders Do Not Have Efficient Relationships

It is critical that everyone on your team feels valued, and this is never achieved through efficiency.

Thought Leaders

Khloé Kardashian and Emma Grede Drove $200 Million In Annual Sales With Size-Inclusive Fashion Brand, Good American, by Connecting Deeply With Their Clientele

From the beginning, Good American wanted to reach a customer that other designers overlooked. That hasn't come without its challenges.