Customer Relationship
AI Can Give You New Insights About Your Customers for Cheap. Here's How to Make It Work for You.
You can teach AI to think like your target customer.
This Founder Didn't Want to Be the 'Face' of Her Brand. But She Pushed Through the Discomfort — and Now She's a Household Name.
Why the founder of Angie's List was resistant to being 'Angie,' but came to embrace it.
These Are the CRM Features That Give You the Biggest Bang For Your Buck
Before you commit to a customer relationship management platform, make sure it has the features you need to grow your business and get the most out of your investment.
This Is What a $300 Million TikTok Strategy Looks Like
Glow Recipe has mastered the social media sales funnel, and they're opening their playbook.
Taco Bell Is More Than 60 Years Old — Here's the Brand's Secret to Staying Relevant, According to Its CEO
The fast food franchise has its sights set on something bigger than the quick service restaurant category. That landed it the #1 spot on our Franchise 500 for the fifth time.
How to Boost Your Small Business by Mastering These 2 Sales Functions
Here's how a CRM system – while distinct from a sales tool – can help create the foundation for successful sales outcomes.
Stop Trying to Manage Employees Without Understanding Them — How to Build Relationships for Leadership Success
You can't effectively manage people if you don't understand them. Here's how to build better working relationships with team members.
Why Prioritizing Connections Will Be the Superpower That Drives Your Success
Establishing a connection-first culture can mean the difference between lasting success and failure as a company.
This Tattoo Artist Was Frustrated With His Industry's Business Model, So He Started a Studio That Does Things Differently
It's not easy for mom-and-pops to take risks, because they rarely have a safety net to fail. But there are ways to innovate cautiously. Just ask the founder of All My Heart, a tattoo studio on this year's list of America's Favorite Mom & Pop Shops®.
Don't Wait to Fire That Toxic Client — It's Vital For Your Business Health
Business owners aren't wired to push customers away, but some customers cause more trouble than they're worth. Here's how to maximize the return of value in the aftermath of cutting ties with a toxic customer or client.
Identifying and Communicating Your 'Why' Can Transform Your Business — Here's How to Do It
Here's how discovering and effectively communicating your company's purpose can transform its performance, customer relationships and overall success in the marketplace.
Digital vs. Personal — What's the Best Way to Communicate With Your Customers?
One of the challenges all businesses face is figuring out how much personal support to offer their customers.
This is What is Missing From Your Customer Experience Playbook
One-size-fits-all customer experience playbooks don't exist — and for good reason. Every business has distinct customers with distinct feelings, needs and preferences.
We Live in a 'Right Now' World — But Good Things Take Time. Here's How to Explain Long Lead Times to Your Clients.
We've all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here's why pursuing long lead times is just as important as short-term ones.
5 Ways to Build and Maintain Strong Agency-Client Relationships in a Competitive Market
Strategies for marketing, advertising and PR firms to build solid, long-lasting client relationships — crucial for achieving high retention rates and revenue growth.