Customer Relationship

5 Reasons to Fire a Customer -- Plus 5 Steps to Take Before You Do

Most situations are resolvable, but it's important to know when to go your separate ways.

Tom Walker

How Jersey Mike's Subs Grew In 2020: It Began Acting Like a Tech Company

The #7 company on our Franchise 500 list relied on its customer-centric app to survive the pandemic and keep fans fed.

Britta Lokting

11 Bad Personality Traits Costing You Business

If two businesses are pretty much the same, why would anybody work for or buy from the one run by a jerk?

Deep Patel

6 Ways to Build a Bond With Customers

Now more than ever, you can't just deliver a good product. You need to improve consumers' lives. We asked six entrepreneurs: How do you strengthen your relationship with customers?

Why the Founders of Senreve Built a Fashion Brand in Silicon Valley

Fashion is all about insider status, but to truly innovate, these founders wanted to break away from the pack.

How Yes Way Rosé Won Over the Wine World

What started as a goofy Instagram account is now a fast-growing wine empire, thanks to its founders' ability to make its followers (and customers) feel like part of the conversation.

This Founder Gave Away Profits During the Pandemic - And His Company Thrived

How one counterintuitive decision by CEO Dave Colina boosted sports drink brand O2.

Jason Feifer

Your Company Should Give Back (Even If You're Short on Cash)

Here are two reasons why: Your customers and your team want you to.

Jason Feifer

Want to Make a Deal? Stop Selling and Start Connecting.

Sales isn't about pushing. It's about persuasion. Here's how to be better at it.

Jason Harris

How You Can Build Long Lasting Customer Relationships

Here are three ways you can create a customer experience that will develop fans of your business for life.