Customer Relationship
Customer Relationship
Your Startup Isn't a Community? Here's How to Change That
To turn consumers into community members, look beyond profit to connect with their passion.
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Philanthropy
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social proof
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Finding Customers
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Customer Feedback
Want to Know What Your Customers Really Think? Try Working Side by Side With Them to Solve Problems.
Microsoft sends its developers to work with customers to build technology that solves their biggest pain points.
Apple
Apple's Battery Apology Could Be Its Most Important Ever
It may be the most far-reaching apology Apple has had to make, and it could change the way the company does business.
Fear
How I Got Over My Fears About Starting My Company
When the company I was selling for put itself up for sale, I had a choice to make.
Storytelling
Why Marie Forleo Says This One Marketing Trick Is So Important
Remember, your customers have a lot to say.
Online Marketing
Stop Spending So Much Money on Lead Generation and Do This Instead
Always chasing sales, leads and customers is not the way to grow a business.
