Customer Relationship
Marketing
How to Calculate the Lifetime Value of a Customer
Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
Customer Relationship
How Billion-Dollar Companies Think Differently About Customer Relationships
Every business needs repeat buyers. Look for patterns to help you increase the lifetime value of each customer.
More From This Topic
Client Relationship Management
Want to Keep Your Clients Happy? Listen Closely.
You know you want to solve a problem or create a good product for your clients, but do you understand them well enough to know exactly what they need?
Customer Relationship
Why Won't My Customer Call Me Back?
The cruel truth is that nobody is going to be in trouble for forgetting about your proposal.
Customer Relationship
3 Tactics Small Businesses Can Use to Reduce No-Shows
Are missed appointments eating into your revenues? The good news is that you can use technology and a little creativity to keep your customers engaged -- and present.
Sales Strategies
4 Outdated Tactics That Sabotage Your Sales
It seems counterintuitive, but you'll close more deals if you stop pitching. Ask questions, listen and get to know what your prospective client really needs.
Customer Relationship
Customer Service Is Ground Zero For Success
Try these eight best practices to make sure your company develops a 'customer-centric' focus.
Customer Service
See You at the Top: A Guide to Winning at Customer Service
If your customer has a beloved cat, as one company learned, ask after the feline; you'll get results.
Customer Relationship
10 Ways to Build Trust and Credibility With Your Customers
Keeping the trust of your existing customers is what will attract new customers.
Customer Relationship
Listen to Your Customers, Stay Focused, Profit
Conversations with customers provide insights into how well you are doing and plot where you're going.
Customer Relationship
Do You Know What Your Customers Want? Are You Sure?
Your world revolves around your customers, not the other way around. Treat them like it.
Product Development
Rapid Prototyping: The Best Route to Happy Customers
Transform product development from a guessing game into great market research: 4 ways how.
