There's a point where a company becomes large enough to lose sight of customers as individuals.
Ask the Expert
Your customer-acquisition strategy doesn't need to cost an arm and a leg to be successful.
Starting a Business
Follow these tips for providing excellent customer service, a must-have for any successful business.
In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
If you want to take your business to the next level, you can't be pulled down by the dead weight of bad clients.
The success of the Girl Scouts' selling diet-busting boxes of cookies, year after year for generations, rates as one of the best marketing programs ever.
OK, I'll admit it: closing every single prospect is impossible. But don't let that stop you from pursuing the sale.
NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.
Your approach to value creation must begin with, be in partnership with and end with the customer
A client may not be lost for good. Here are five steps that might help your firm make a comeback.
Richard Branson, Jeff Bezos, Elon Musk and Larry Page have harnessed technology to build companies of enormous influence and scale, says the co-author of the new book 'Bold.'
Sales can be one fling after another but a long-term relationship is far more satisfying.
At your business, aim for the type of intimacy offered at a neighborhood coffee shop or bar where everyone knows your name.
Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.