Customer Relationship

Sales

12 Ways Your Sales Process Is Alienating People

Getting meetings and closing deals is already hard. You might be making it a lot harder without realizing it.
Philanthropy

How Ann Taylor and Loft Create Customer Loyalty Through Charitable Efforts

Ann Taylor and Loft build up charities and customer loyalty at the same time -- here's how you can do it, too.
social proof

This Is How You Get New Customers to Trust You Right Away

Learn how to use the five types of social proof marketing.
Finding Customers

How Do You Find Your First Customers?

The chairman of DocuSign explains how to turn a company's first customers into valuable ambassadors.
Customer Feedback

Want to Know What Your Customers Really Think? Try Working Side by Side With Them to Solve Problems.

Microsoft sends its developers to work with customers to build technology that solves their biggest pain points.
Apple

Apple's Battery Apology Could Be Its Most Important Ever

It may be the most far-reaching apology Apple has had to make, and it could change the way the company does business.
Small Business Survives and Thrives

How I Got Over My Fears About Starting My Company

When the company I was selling for put itself up for sale, I had a choice to make.
Online Marketing

Stop Spending So Much Money on Lead Generation and Do This Instead

Always chasing sales, leads and customers is not the way to grow a business.
Customer Service

The 6 Keys to Quality Customer Service

There's no better way to grow your business than solid, reliable customer service.
Machine Learning

5 Reasons Machine Learning Is the Future of Marketing

Today's smarter business systems generally mean smarter, and more profitable, companies.
Marketing tips

You Can't Be Everything for Everybody, So Stop Trying

It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.
Connecting with Customers

'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business

The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.

Damage Control: 6 Ways to Respond to Negative Reviews

Entrepreneurs share what they do when customers tell the world they messed up.