Customer Relationship

Apple

Apple's Battery Apology Could Be Its Most Important Ever

It may be the most far-reaching apology Apple has had to make, and it could change the way the company does business.
Fear

How I Got Over My Fears About Starting My Company

When the company I was selling for put itself up for sale, I had a choice to make.
Online Marketing

Stop Spending So Much Money on Lead Generation and Do This Instead

Always chasing sales, leads and customers is not the way to grow a business.
Customer Service

The 6 Keys to Quality Customer Service

There's no better way to grow your business than solid, reliable customer service.
Machine Learning

5 Reasons Machine Learning Is the Future of Marketing

Today's smarter business systems generally mean smarter, and more profitable, companies.
Marketing tips

You Can't Be Everything for Everybody, So Stop Trying

It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.
Small Business Heroes

'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business

The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.
Customer Relationship

Damage Control: 6 Ways to Respond to Negative Reviews

Entrepreneurs share what they do when customers tell the world they messed up.
Small Business Heroes

How Billion-Dollar Companies Think Differently About Customer Relationships

Every business needs repeat buyers. Look for patterns to help you increase the lifetime value of each customer.
Customer Engagement

If You Want Real Relationships With Your Customers, Start Being a Better Partner

Why is it that building long-term customer relationships still seems to be the Holy Grail, desired by many and achieved by few?
Customer Relationship

Marketing Growth Hacks for the 'Fake News' Era

To be trusted, engage with your audience. And let your consumers do the talking.
Music Industry

Small Is the New Big, Both in the Music Business and Your Business

Love country music? This country musician likes to call his fans "customers," and he treats them accordingly.
Growth Strategies

6 Ways to Handle Rapid Growth

If you are not properly prepared for the big changes, things can easily spiral out of control and turn your dreams into nightmares.