'What Stands In the Way Becomes the Way' When you hit an obstacle that's out of your control, view it as a way to improve your business.
By Adam Bornstein Edited by Frances Dodds
This story appears in the March 2022 issue of Entrepreneur. Subscribe »
Q: I can't deliver for my customers, but it's not my fault! What now? — Lisa, Missoula, MT
Plans and strategy are great … when they work.
But if the past two years have taught us anything, it's that plans are made to be disrupted. Running a business in unpredictable times can feel debilitating. Any problems outside of your control, like supply-chain issues, are extremely frustrating. But businesses that survive and thrive know that a customer's frustration is both a stressor and an opportunity.
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