Customer Relationship Management

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Science & Technology

8 Easy Ways to Improve Your Website by Reducing Bounce Rates

A high bounce rate can mean your website isn't doing a good job of engaging and converting your website visitors. Fortunately, there are things you can do to reduce bounce rates on your website.

Growing a Business

How to Adopt a Coach Mindset With Your Customers to Grow Your Business

Relegating customer success to a separate team of reps is short-sighted. Instead, you should work to implement a coaching model of relationship-building using these practices.

Thought Leaders

Use These 10 Red Flags to Spot a Difficult Client From a Mile Away

Not every client is right for you. Here are 10 warning signs you can spot early to prevent future client tantrums and headaches.

Marketing

How to Enable Change in Your Team and Boost Your Customer Experience

What are the keys to the improvement loop and actually implementing change? What are the top tips to getting this right? Here's your answer.

Marketing

7 Strategies for Winning Back Customers Post-Covid

What has changed and what has to change to win customers and become more profitable.

Branding

How to Make Your Clients Love Working With You

Managing clients isn't about fast hookups. Aim for more long-term (and more profitable) pair bonding.

Marketing

5 Ways AI Will Change the Digital Marketing Game in 2022

What will AI mean for marketers in 2022? From chatbots and other virtual assistants to generating the content, enhancing user experiences and more, AI is already making major changes to the digital marketing landscape. While it may be difficult to predict the future, it's easy to see that AI will continue to progress and play an increasingly central role in digital marketing.

Growing a Business

You Need to Make an Important Distinction for Your Small Business

A problem that many small businesses face is they don't understand the difference between a transactional business and a relationship-based business.

Marketing

Why Digital Marketing Is Just Like Dating

Don't expect to win on the very first ad or promotion; develop a relationship and get to know one another.

Thought Leaders

4 Suggestions to Improve Convenience for Consumers

When it comes to ecommerce, customers expect smooth experiences and convenience -- you need to meet those expectations.

Leadership

5 Reasons to Fire a Customer -- Plus 5 Steps to Take Before You Do

Most situations are resolvable, but it's important to know when to go your separate ways.

Science & Technology

Daylite Offers a Customized CRM for Small Businesses That Use Mac

Manage everything your professional services SMB needs from a single hub.

Science & Technology

Using a CRM to Manage and Support Independent Contractor Sales Agents

For businesses with independent contractor sales reps, a customer relationship management system can help hire, train, deploy and manage these teams.

Marketing

If You're Not Using a CRM System for Your Small Business, You're Wasting Time and Money

A customer relationship management system like Keap automates tedious but important sales and marketing tasks so you can focus on growing your business.