Customer Relationship Management
It only takes one harsh review to scare off an untold number of potential customers. How you respond will make all the difference.
What you can learn from this impressive fail.
Ready for Anything
Sam I Am had an unattractive product but sold it and made customer happy in the process.
Artificial intelligence can help your company give people what they need (before they know they want it).
Big data has become central to developing the best marketing strategy.
Sarah Ribner of PiperWai sold out of product within five minutes of airing on 'Shark Tank'; learn how she handled production bumps as her business grew.
Companies that operate call centers are rethinking how they interact with customers.
Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them.