Customer Relationship Management
Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them.
Everyone wants to add customers, but don't forget about the ones you already have.
Customer insights. A welcoming environment. Transparency. You don't need to be a rocket scientist to figure it out.
If your customer has a beloved cat, as one company learned, ask after the feline; you'll get results.
In this age of looming tech giants and super brands, your young-gun startup may seem an appealing morsel. Here's how to resist the giants and still keep your investors happy.
The more you are willing to help people without the hard sell, the more likely they are to trust you enough to buy from you.
When sales slow down, here are five areas of your business to check first.
In the battle against retail Goliaths, smaller shops can inspire loyalty by building relationships that center on value, not price.
The best customer acquisition strategy includes at least equal attention on keeping the customers you already have.