Customer Relationship Management
Sam I Am had an unattractive product but sold it and made customer happy in the process.
Small Business Heroes
Artificial intelligence can help your company give people what they need (before they know they want it).
Sarah Ribner of PiperWai sold out of product within five minutes of airing on 'Shark Tank'; learn how she handled production bumps as her business grew.
Companies that operate call centers are rethinking how they interact with customers.
Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them.
Everyone wants to add customers, but don't forget about the ones you already have.
Customer insights. A welcoming environment. Transparency. You don't need to be a rocket scientist to figure it out.
If your customer has a beloved cat, as one company learned, ask after the feline; you'll get results.