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Customer Relationship Management

Branding

Are You Doing These 3 Things to Foster Brand Community?

It's never too late to course-correct and treat your customers as if they are welcome guests and members of a valued community.

Harnessing Data to Optimize the Cannabis Consumer Experience

From plant genetics to customer preferences, the cannabis industry has lots of data. The challenge is putting it to good use.

Don't Upgrade Your Enterprise CRM Until You've Reached These Milestones

Before you pull the trigger on upgrading your customer relationship management software, make sure you're investing in a system that will work for the business you run today.

The Journey to Negative Churn: How You Can Get There by Going the Extra Mile

While sales and marketing are key to gaining and retaining customers, that won't be possible if you don't commit to continuous product improvement.

How CRMs Can Spark (or Continue) Fast Growth

Not long ago, customers controlled how and when they interacted with brands. CRM tools have finally put companies in charge of customer relationships.

More From This Topic

Customer Retention

3 Essentials for Building a Loyal Customer Base

Contrary to popular belief, brand loyalty is alive and well -- but you do have to earn it first.
Ready For Anything

You Must Lead With Empathy to Achieve These 5 Crucial Leadership Goals

Employees, customers and investors have their own needs
Office Tech

Scale Your Startup With These 4 Technologies

Smart apps and machine learning can streamline crucial processes to efficiently grow your output.
Customer Relationship Management

To Better Understand Your Users, Learn About These 4 Categories of Marketing Analytics Tools

Customer relationship data is what it's all about. These types of tools can help.
Ready For Anything

If You Can't Solve a Customer Complaint in 10 Minutes, You're Doing It Wrong

It's time to invest in resolving customers' complaints quickly, easily and in the channels they prefer.
Big Data

A Customer Data Platform Picks Up Where CRM Leaves Off

At last, there is a way to pull all the data together for deep, actionable, behavioral insights..
Customer Relationship Management

CRM Sales Are Through the Roof. So, Why Aren't Your Sellers Using It? One Big Reason.

The problem with CRM systems is that they aren't built on methodology. They're just a system of record.
Ready For Anything

Why We Gave Up a Star Employee to a Top Customer, and Why You Should, Too

Nope, we weren't crazy to let our COO fly the coop, given how 'customer experience' is emerging as a key business differentiator.
Customer Loyalty

Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions

You've spent years growing your product. Why throw all of that away by ignoring customers once they step through the door?
Be Your Own Boss

The 'I'm My Own Boss' Myth Humbles Many an Entrepreneur

That misconception does not comport with startup reality. But by adopting the right mindset, you can come to terms with how many bosses you really have.