Customer Research
News and Articles About Customer Research
Marketing
![Murray Newlands]()
How to Target the Right Audience in 5 Simple Steps
Instead of trying to succeed by marketing to everyone, define your target audience.
Marketing Strategies
![Eric Siu]()
How to Ask Survey Questions for Maximum Marketing Benefit
A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
Customer Research
![Maria Ross]()
3 Ways to Read Your Customers' Minds
Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Market Research
![Erin Kelly]()
Why Are You Still Risking Millions on Your Intuition?
Sophisticated algorithms can ensure sampling is done accurately for your market research.
Data Analysis
![Jim Robeson]()
Why Data Is Gold for Retailers Looking to Grow
From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
Polls
![Ray Beharry]()
The Problem With Polls Isn't the Lies Respondents May Tell
The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
Marketing
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Market Research
![Perry Marshall]()
The Only True Way to Become a Marketing Genius
Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Small Business Marketing
![Brian Sutter]()
8 Common Ways Small Businesses Waste Money Marketing
Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
Marketing
![Derek Newton]()
How to Navigate the River of Marketing Data
Don't drown while your competitors have taken command of their marketing data using these tricks.
Marketing
![Aaron Agius]()
10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas
Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
Sales
![Jill Schiefelbein]()
Don't Overlook the Sales Power of Knowing Your Audience
Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.
Entrepreneurs
![John Rampton]()
There Are People You Need to Consult Before Taking the Entrepreneurial Leap
You need a clear idea of what you're getting into and so does everybody who will have to go along for the ride.
Starting a Business
Craft Brewers: This Is What Your Customers Want
Knowing who's buying craft beers will help you market to your target audience.
