More Posts on Customer Research
Forget Third-Party Data. You're Already Missing Out on Most of Your First-Party Data
Use your own customer data about your customers to scale and grow.
Answer These 7 Questions Before Starting Your Side Business
Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.
How to Target the Right Audience in 5 Simple Steps
Instead of trying to succeed by marketing to everyone, define your target audience.
How to Ask Survey Questions for Maximum Marketing Benefit
A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
The Problem With Polls Isn't the Lies Respondents May Tell
The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
8 Common Ways Small Businesses Waste Money Marketing
Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.