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Customer Research

Customer Research

Learn How to Stay Ahead of the Curve By 'Futurecasting'

Futurecasting for Product Innovation teaches you how to anticipate consumers' future needs.

How Research, Research and More Research Led the Co-Founder of Billie to a Successful Launch

Former ad exec Georgina Gooley had never launched a brand before. By getting to know the space she was entering -- and the consumers she hoped to serve -- she set out to disrupt the shaving industry.

Forget Third-Party Data. You're Already Missing Out on Most of Your First-Party Data

Use your own customer data about your customers to scale and grow.

Answer These 7 Questions Before Starting Your Side Business

Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.

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