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Proprietary Research Can Give You Credibility -- Here's How to Do It Correctly
Follow these steps to conduct your own research in a way that lends you credibility and differentiates you in your market.
Learn How to Stay Ahead of the Curve By 'Futurecasting'
Futurecasting for Product Innovation teaches you how to anticipate consumers' future needs.
How Research, Research and More Research Led the Co-Founder of Billie to a Successful Launch
Former ad exec Georgina Gooley had never launched a brand before. By getting to know the space she was entering -- and the consumers she hoped to serve -- she set out to disrupt the shaving industry.
Forget Third-Party Data. You're Already Missing Out on Most of Your First-Party Data
Use your own customer data about your customers to scale and grow.
Answer These 7 Questions Before Starting Your Side Business
Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.
How to Target the Right Audience in 5 Simple Steps
Instead of trying to succeed by marketing to everyone, define your target audience.
How to Ask Survey Questions for Maximum Marketing Benefit
A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
3 Ways to Read Your Customers' Minds
Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Why Are You Still Risking Millions on Your Intuition?
Sophisticated algorithms can ensure sampling is done accurately for your market research.
Why Data Is Gold for Retailers Looking to Grow
From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
The Problem With Polls Isn't the Lies Respondents May Tell
The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.