Customer Research

Business Plans

Who Is Your Ideal Customer? 4 Questions to Ask Yourself.

Uncovering your target audience's wants and needs can set your business apart.

Marketing

5 Key Questions to Ask Your Audience When Conducting Market Research

Ask your customers these five important questions to conduct effective market research and get a better understanding of your audience.

Growing a Business

How Qualitative Research Can Boost Your Brand in Today's Digital Landscape

Discover how your brand can benefit from the digital transformation of qualitative research.

Growing a Business

Adapting to Recession: How Tech-Based Market Research Can Help Entrepreneurs Stay Ahead

Utilizing data-driven insights to identify opportunities and pivot strategies for business success

Growing a Business

7 Expert-Backed Rules to Follow to Understand Customer Needs

User research is a complex, tedious process. Follow these seven helpful rules to set up your research for success, backed by 10 years of practical research experience.

Growing a Business

How Fortune 500 Brands Leverage a Special Type of Research to Drive Innovation

No need to reach out to customers when you know what they want.

Growing a Business

How to Find Growth Opportunities Through Customer-Discovery Research

Understanding your specific market is the only way to identify which strategy will work for your product or service.

Growing a Business

How to Grow Your Business When Customer Behaviors Change

When customers seem unpredictable, these strategies will help you use their behaviors to your advantage.

Thought Leaders

5 Things to Do Before Writing Your Nonfiction Book

These five steps will pull your idea together.

Growing a Business

First Ask Customers What They Want. Then Build Your Product

That's how Christine Schindler turned a raw technology into a popular tool to make restaurants safer.

Starting a Business

Proprietary Research Can Give You Credibility -- Here's How to Do It Correctly

Follow these steps to conduct your own research in a way that lends you credibility and differentiates you in your market.

Thought Leaders

Learn How to Stay Ahead of the Curve By 'Futurecasting'

Futurecasting for Product Innovation teaches you how to anticipate consumers' future needs.

Starting a Business

How Research, Research and More Research Led the Co-Founder of Billie to a Successful Launch

Former ad exec Georgina Gooley had never launched a brand before. By getting to know the space she was entering -- and the consumers she hoped to serve -- she set out to disrupt the shaving industry.

Business News

Forget Third-Party Data. You're Already Missing Out on Most of Your First-Party Data

Use your own customer data about your customers to scale and grow.

Growth Strategies

What is the Importance of First Principle Thinking for Entrepreneurs

Founders should take a step back and reflect on key business objectives each and every day