Business Plan
Who Is Your Ideal Customer? 4 Questions to Ask Yourself.
Uncovering your target audience's wants and needs can set your business apart.
By Eric Butow
Customer Research
Building a Business
7 Expert-Backed Rules to Follow to Understand Customer Needs
User research is a complex, tedious process. Follow these seven helpful rules to set up your research for success, backed by 10 years of practical research experience.
By Lisa Dziuba
Building a Business
How Fortune 500 Brands Leverage a Special Type of Research to Drive Innovation
No need to reach out to customers when you know what they want.
Building a Business
How to Find Growth Opportunities Through Customer-Discovery Research
Understanding your specific market is the only way to identify which strategy will work for your product or service.
Building a Business
How to Grow Your Business When Customer Behaviors Change
When customers seem unpredictable, these strategies will help you use their behaviors to your advantage.
By Marco Ludwig
Thought Leaders
5 Things to Do Before Writing Your Nonfiction Book
These five steps will pull your idea together.
Building a Business
First Ask Customers What They Want. Then Build Your Product
That's how Christine Schindler turned a raw technology into a popular tool to make restaurants safer.
Building a Business
Proprietary Research Can Give You Credibility — Here’s How to Do It Correctly
Follow these steps to conduct your own research in a way that lends you credibility and differentiates you in your market.
By Munjal Shah
Thought Leaders
Learn How to Stay Ahead of the Curve By ‘Futurecasting’
Futurecasting for Product Innovation teaches you how to anticipate consumers' future needs.
Building a Business
How Research, Research and More Research Led the Co-Founder of Billie to a Successful Launch
Former ad exec Georgina Gooley had never launched a brand before. By getting to know the space she was entering -- and the consumers she hoped to serve -- she set out to disrupt the shaving industry.
Business News
Forget Third-Party Data. You’re Already Missing Out on Most of Your First-Party Data
Use your own customer data about your customers to scale and grow.
By Andrew Medal
Building a Business
Answer These 7 Questions Before Starting Your Side Business
Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.
By Ahmed Safwan
Marketing
How to Target the Right Audience in 5 Simple Steps
Instead of trying to succeed by marketing to everyone, define your target audience.
Marketing
How to Ask Survey Questions for Maximum Marketing Benefit
A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
By Eric Siu
Marketing
3 Ways to Read Your Customers’ Minds
Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
By Maria Ross
Building a Business
Why Are You Still Risking Millions on Your Intuition?
Sophisticated algorithms can ensure sampling is done accurately for your market research.
By Erin Kelly
Business Operations & Logistics
Why Data Is Gold for Retailers Looking to Grow
From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
By Jim Robeson
Tech
The Problem With Polls Isn’t the Lies Respondents May Tell
The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
By Ray Beharry
Building a Business
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Marketing
The Only True Way to Become a Marketing Genius
Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Marketing
8 Common Ways Small Businesses Waste Money Marketing
Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
By Brian Sutter
Building a Business
How to Navigate the River of Marketing Data
Don't drown while your competitors have taken command of their marketing data using these tricks.
By Derek Newton
Marketing
10 Ways to Get Into Your Customers’ Heads Beyond Creating Buyer Personas
Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
By Aaron Agius
Marketing
Don’t Overlook the Sales Power of Knowing Your Audience
Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.
Thought Leaders
There Are People You Need to Consult Before Taking the Entrepreneurial Leap
You need a clear idea of what you're getting into and so does everybody who will have to go along for the ride.
By John Rampton
Building a Business
Craft Brewers: This Is What Your Customers Want
Knowing who's buying craft beers will help you market to your target audience.
By Corie Brown
Marketing
To Find Your Ideal Client Begin With a Study of Yourself
Looking at your business and industry with fresh eyes is the best start to looking for new customers.