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Customer Research

Proprietary Research Can Give You Credibility -- Here's How to Do It Correctly
Proprietary Information

Proprietary Research Can Give You Credibility -- Here's How to Do It Correctly

Follow these steps to conduct your own research in a way that lends you credibility and differentiates you in your market.
Munjal Shah | 6 min read
Learn How to Stay Ahead of the Curve By 'Futurecasting'

Learn How to Stay Ahead of the Curve By 'Futurecasting'

Futurecasting for Product Innovation teaches you how to anticipate consumers' future needs.
Entrepreneur Store | 2 min read
How Research, Research and More Research Led the Co-Founder of Billie to a Successful Launch

How Research, Research and More Research Led the Co-Founder of Billie to a Successful Launch

Former ad exec Georgina Gooley had never launched a brand before. By getting to know the space she was entering -- and the consumers she hoped to serve -- she set out to disrupt the shaving industry.
Stephanie Schomer | 6 min read
Forget Third-Party Data. You're Already Missing Out on Most of Your First-Party Data

Forget Third-Party Data. You're Already Missing Out on Most of Your First-Party Data

Use your own customer data about your customers to scale and grow.
Andrew Medal | 6 min read
Answer These 7 Questions Before Starting Your Side Business

Answer These 7 Questions Before Starting Your Side Business

Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.
Ahmed Safwan | 6 min read

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How to Target the Right Audience in 5 Simple Steps
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How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.
Murray Newlands | 5 min read
How to Ask Survey Questions for Maximum Marketing Benefit
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How to Ask Survey Questions for Maximum Marketing Benefit

A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
Eric Siu | 6 min read
3 Ways to Read Your Customers' Minds
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3 Ways to Read Your Customers' Minds

Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Maria Ross | 5 min read
Why Are You Still Risking Millions on Your Intuition?
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Why Are You Still Risking Millions on Your Intuition?

Sophisticated algorithms can ensure sampling is done accurately for your market research.
Erin Kelly | 6 min read
Why Data Is Gold for Retailers Looking to Grow
Data Analysis

Why Data Is Gold for Retailers Looking to Grow

From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
Jim Robeson | 5 min read
The Problem With Polls Isn't the Lies Respondents May Tell
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The Problem With Polls Isn't the Lies Respondents May Tell

The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
Ray Beharry | 5 min read
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
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All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Small Business PR | 3 min read
The Only True Way to Become a Marketing Genius
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The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Perry Marshall | 4 min read
8 Common Ways Small Businesses Waste Money Marketing
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8 Common Ways Small Businesses Waste Money Marketing

Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
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How to Navigate the River of Marketing Data
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How to Navigate the River of Marketing Data

Don't drown while your competitors have taken command of their marketing data using these tricks.
Derek Newton | 5 min read