Customer Research

7 Expert-Backed Rules to Follow to Understand Customer Needs

User research is a complex, tedious process. Follow these seven helpful rules to set up your research for success, backed by 10 years of practical research experience.

Growing a Business

How to Find Growth Opportunities Through Customer-Discovery Research

Understanding your specific market is the only way to identify which strategy will work for your product or service.

Growing a Business

How to Grow Your Business When Customer Behaviors Change

When customers seem unpredictable, these strategies will help you use their behaviors to your advantage.

Growing a Business

First Ask Customers What They Want. Then Build Your Product

That's how Christine Schindler turned a raw technology into a popular tool to make restaurants safer.

Starting a Business

Proprietary Research Can Give You Credibility -- Here's How to Do It Correctly

Follow these steps to conduct your own research in a way that lends you credibility and differentiates you in your market.

Starting a Business

Proprietary Research Can Give You Credibility -- Here's How to Do It Correctly

Follow these steps to conduct your own research in a way that lends you credibility and differentiates you in your market.

Thought Leaders

Learn How to Stay Ahead of the Curve By 'Futurecasting'

Futurecasting for Product Innovation teaches you how to anticipate consumers' future needs.

Starting a Business

How Research, Research and More Research Led the Co-Founder of Billie to a Successful Launch

Former ad exec Georgina Gooley had never launched a brand before. By getting to know the space she was entering -- and the consumers she hoped to serve -- she set out to disrupt the shaving industry.

Growth Strategies

What is the Importance of First Principle Thinking for Entrepreneurs

Founders should take a step back and reflect on key business objectives each and every day

Starting a Business

Answer These 7 Questions Before Starting Your Side Business

Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.

Marketing

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.

Marketing

How to Ask Survey Questions for Maximum Marketing Benefit

A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.

Marketing

3 Ways to Read Your Customers' Minds

Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist