Customer Research

First Ask Customers What They Want. Then Build Your Product

That's how Christine Schindler turned a raw technology into a popular tool to make restaurants safer.

Proprietary Research Can Give You Credibility -- Here's How to Do It Correctly

Follow these steps to conduct your own research in a way that lends you credibility and differentiates you in your market.

Munjal Shah

Learn How to Stay Ahead of the Curve By 'Futurecasting'

Futurecasting for Product Innovation teaches you how to anticipate consumers' future needs.

How Research, Research and More Research Led the Co-Founder of Billie to a Successful Launch

Former ad exec Georgina Gooley had never launched a brand before. By getting to know the space she was entering -- and the consumers she hoped to serve -- she set out to disrupt the shaving industry.

Answer These 7 Questions Before Starting Your Side Business

Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.

Ahmed Safwan

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.

Murray Newlands

How to Ask Survey Questions for Maximum Marketing Benefit

A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.

Eric Siu

3 Ways to Read Your Customers' Minds

Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist

Maria Ross

Why Are You Still Risking Millions on Your Intuition?

Sophisticated algorithms can ensure sampling is done accurately for your market research.

Erin Kelly

Why Data Is Gold for Retailers Looking to Grow

From choosing a location to understanding your customer base, market insights from data analysis are key to your success.

Jim Robeson