Customer Research

News and Articles About Customer Research

Why Are You Still Risking Millions on Your Intuition?
Marketing Bootcamp

Why Are You Still Risking Millions on Your Intuition?

Sophisticated algorithms can ensure sampling is done accurately for your market research.
Erin Kelly
Why Data Is Gold for Retailers Looking to Grow
Data Analysis

Why Data Is Gold for Retailers Looking to Grow

From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
Jim Robeson
The Problem With Polls Isn't the Lies Respondents May Tell
Polls

The Problem With Polls Isn't the Lies Respondents May Tell

The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
Ray Beharry
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Marketing Bootcamp

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
The Only True Way to Become a Marketing Genius
Marketing Bootcamp

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Perry Marshall
8 Common Ways Small Businesses Waste Money Marketing
Marketing Bootcamp

8 Common Ways Small Businesses Waste Money Marketing

Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
Brian Sutter
How to Navigate the River of Marketing Data
Marketing Bootcamp

How to Navigate the River of Marketing Data

Don't drown while your competitors have taken command of their marketing data using these tricks.
Derek Newton
10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas
Marketing Bootcamp

10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas

Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
Aaron Agius
Don't Overlook the Sales Power of Knowing Your Audience
Marketing Bootcamp

Don't Overlook the Sales Power of Knowing Your Audience

Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.
Jill Schiefelbein
There Are People You Need to Consult Before Taking the Entrepreneurial Leap
Entrepreneurs

There Are People You Need to Consult Before Taking the Entrepreneurial Leap

You need a clear idea of what you're getting into and so does everybody who will have to go along for the ride.
John Rampton
Craft Brewers: This Is What Your Customers Want
Ready To Launch

Craft Brewers: This Is What Your Customers Want

Knowing who's buying craft beers will help you market to your target audience.
To Find Your Ideal Client Begin With a Study of Yourself
Marketing Bootcamp

To Find Your Ideal Client Begin With a Study of Yourself

Looking at your business and industry with fresh eyes is the best start to looking for new customers.
Stephen Sheinbaum
Why Market Research Matters
Market Research

Why Market Research Matters

A data specialist offers insights for startups.
10 Questions to Ask When Collecting Customer Data
News and Trends

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow