Customer Research
News and Articles About Customer Research
Data Analysis ![Jim Robeson]()
Why Data Is Gold for Retailers Looking to Grow
From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
Polls ![Ray Beharry]()
The Problem With Polls Isn't the Lies Respondents May Tell
The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
Marketing Bootcamp
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Marketing Bootcamp ![Perry Marshall]()
The Only True Way to Become a Marketing Genius
Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Marketing Bootcamp ![Brian Sutter]()
8 Common Ways Small Businesses Waste Money Marketing
Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
Marketing Bootcamp ![Derek Newton]()
How to Navigate the River of Marketing Data
Don't drown while your competitors have taken command of their marketing data using these tricks.
Marketing Bootcamp ![Aaron Agius]()
10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas
Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
Marketing Bootcamp ![Jill Schiefelbein]()
Don't Overlook the Sales Power of Knowing Your Audience
Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.
Entrepreneurs ![John Rampton]()
There Are People You Need to Consult Before Taking the Entrepreneurial Leap
You need a clear idea of what you're getting into and so does everybody who will have to go along for the ride.
Ready To Launch
Craft Brewers: This Is What Your Customers Want
Knowing who's buying craft beers will help you market to your target audience.
Marketing Bootcamp ![Stephen Sheinbaum]()
To Find Your Ideal Client Begin With a Study of Yourself
Looking at your business and industry with fresh eyes is the best start to looking for new customers.
News and Trends ![Kim Lachance Shandrow]()
10 Questions to Ask When Collecting Customer Data
What business owners need to know about gathering, using and protecting customer information.
Marketing Bootcamp ![Jim Joseph]()
The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
