Why Are You Still Risking Millions on Your Intuition?
6 min read
7 Steps to Defining Your Niche Market
The Staff of Entrepreneur Media, Inc.
7 Key Steps to a Growth Strategy That Works Immediately
10 Questions to Ask Before Determining Your Target Market
News and Articles About Customer Research
Why Data Is Gold for Retailers Looking to Grow
From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
The Problem With Polls Isn't the Lies Respondents May Tell
The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Small Business PR
The Only True Way to Become a Marketing Genius
Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
8 Common Ways Small Businesses Waste Money Marketing
Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
How to Navigate the River of Marketing Data
Don't drown while your competitors have taken command of their marketing data using these tricks.
10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas
Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
Don't Overlook the Sales Power of Knowing Your Audience
Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.
There Are People You Need to Consult Before Taking the Entrepreneurial Leap
You need a clear idea of what you're getting into and so does everybody who will have to go along for the ride.
Ready To Launch
Craft Brewers: This Is What Your Customers Want
Knowing who's buying craft beers will help you market to your target audience.
To Find Your Ideal Client Begin With a Study of Yourself
Looking at your business and industry with fresh eyes is the best start to looking for new customers.
Why Market Research Matters
A data specialist offers insights for startups.
News and Trends
10 Questions to Ask When Collecting Customer Data
What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow
The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Starting a Business
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