Customer Research
How Research, Research and More Research Led the Co-Founder of Billie to a Successful Launch
Former ad exec Georgina Gooley had never launched a brand before. By getting to know the space she was entering -- and the consumers she hoped to serve -- she set out to disrupt the shaving industry.
More From This Topic
Customer Research
3 Ways to Read Your Customers' Minds
Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Market Research
Why Are You Still Risking Millions on Your Intuition?
Sophisticated algorithms can ensure sampling is done accurately for your market research.
Data Analysis
Why Data Is Gold for Retailers Looking to Grow
From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
Polls
The Problem With Polls Isn't the Lies Respondents May Tell
The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
Marketing
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Market Research
The Only True Way to Become a Marketing Genius
Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Small Business Marketing
8 Common Ways Small Businesses Waste Money Marketing
Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
Marketing
How to Navigate the River of Marketing Data
Don't drown while your competitors have taken command of their marketing data using these tricks.
Marketing
10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas
Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
Sales
Don't Overlook the Sales Power of Knowing Your Audience
Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.
