Customer Research

Andrew Medal

· 6 min read

Answer These 7 Questions Before Starting Your Side Business

Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.

Ahmed Safwan

· 6 min read

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.

Murray Newlands

· 5 min read

How to Ask Survey Questions for Maximum Marketing Benefit

A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.

Eric Siu

· 6 min read

3 Ways to Read Your Customers' Minds

Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist

Maria Ross

· 5 min read

Why Are You Still Risking Millions on Your Intuition?

Sophisticated algorithms can ensure sampling is done accurately for your market research.

Erin Kelly

· 6 min read

Why Data Is Gold for Retailers Looking to Grow

From choosing a location to understanding your customer base, market insights from data analysis are key to your success.

Jim Robeson

· 5 min read

The Problem With Polls Isn't the Lies Respondents May Tell

The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.

Ray Beharry

· 5 min read

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.

Small Business PR

· 3 min read

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.

Perry Marshall

· 4 min read

8 Common Ways Small Businesses Waste Money Marketing

Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.

Brian Sutter

· 5 min read

How to Navigate the River of Marketing Data

Don't drown while your competitors have taken command of their marketing data using these tricks.

Derek Newton

· 5 min read