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Forget Third-Party Data. You're Already Missing Out on Most of Your First-Party Data
Use your own customer data about your customers to scale and grow.
Answer These 7 Questions Before Starting Your Side Business
Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.
How to Target the Right Audience in 5 Simple Steps
Instead of trying to succeed by marketing to everyone, define your target audience.
How to Ask Survey Questions for Maximum Marketing Benefit
A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
3 Ways to Read Your Customers' Minds
Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist
Why Are You Still Risking Millions on Your Intuition?
Sophisticated algorithms can ensure sampling is done accurately for your market research.
Why Data Is Gold for Retailers Looking to Grow
From choosing a location to understanding your customer base, market insights from data analysis are key to your success.
The Problem With Polls Isn't the Lies Respondents May Tell
The real deal-breaker with surveys is bad questions. Here's how to collect customer data that will yield honest results.
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
The Only True Way to Become a Marketing Genius
Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
8 Common Ways Small Businesses Waste Money Marketing
Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
How to Navigate the River of Marketing Data
Don't drown while your competitors have taken command of their marketing data using these tricks.
