7 Expert-Backed Rules to Follow to Understand Customer Needs
User research is a complex, tedious process. Follow these seven helpful rules to set up your research for success, backed by 10 years of practical research experience.
By Lisa Dziuba
How Fortune 500 Brands Leverage a Special Type of Research to Drive Innovation
No need to reach out to customers when you know what they want.
How to Find Growth Opportunities Through Customer-Discovery Research
Understanding your specific market is the only way to identify which strategy will work for your product or service.
How to Grow Your Business When Customer Behaviors Change
When customers seem unpredictable, these strategies will help you use their behaviors to your advantage.
5 Things to Do Before Writing Your Nonfiction Book
These five steps will pull your idea together.
First Ask Customers What They Want. Then Build Your Product
That's how Christine Schindler turned a raw technology into a popular tool to make restaurants safer.
Proprietary Research Can Give You Credibility -- Here's How to Do It Correctly
Follow these steps to conduct your own research in a way that lends you credibility and differentiates you in your market.
Proprietary Research Can Give You Credibility -- Here's How to Do It Correctly
Follow these steps to conduct your own research in a way that lends you credibility and differentiates you in your market.
Learn How to Stay Ahead of the Curve By 'Futurecasting'
Futurecasting for Product Innovation teaches you how to anticipate consumers' future needs.
How Research, Research and More Research Led the Co-Founder of Billie to a Successful Launch
Former ad exec Georgina Gooley had never launched a brand before. By getting to know the space she was entering -- and the consumers she hoped to serve -- she set out to disrupt the shaving industry.
Forget Third-Party Data. You're Already Missing Out on Most of Your First-Party Data
Use your own customer data about your customers to scale and grow.
What is the Importance of First Principle Thinking for Entrepreneurs
Founders should take a step back and reflect on key business objectives each and every day
Answer These 7 Questions Before Starting Your Side Business
Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.
How to Target the Right Audience in 5 Simple Steps
Instead of trying to succeed by marketing to everyone, define your target audience.
How to Ask Survey Questions for Maximum Marketing Benefit
A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
3 Ways to Read Your Customers' Minds
Try these scrappy ways to gather intelligence and write sales copy that prospects can't resist