Get All Access for $5/mo

Learn How to Stay Ahead of the Curve By 'Futurecasting' Futurecasting for Product Innovation teaches you how to anticipate consumers' future needs.

By Entrepreneur Store Edited by Jason Fell

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Billetto Editorial

Entrepreneurship is tough, but its basic tenets aren't rocket science. A well-devised business plan, strong financial backing, cohesive teamwork and a standout product or service all add up to a potentially stellar company.

You might not need to reinvent the wheel to offer something that people want, but what your customers desire today can change dramatically from what they need tomorrow. The world is charging ahead at a breakneck pace, and there are countless online shops that can beat you to the new-product punch. Futurecasting for Product Innovation teaches you how to create a relevant, sustainable business by anticipating your customers' future needs.

Pro consultant Lee-Sean Huang teaches this class. He's the co-founder of Foossa, a creative consultancy. He's also worked with organizations in the public, private and social sectors on all five continents, helping them innovate new services and experiences — making him the ideal instructor for this futurecasting crash course.

Futurecasting involves modeling and rehearsing potential future scenarios to determine what your demographic wants before they realize their needs. It's an essential tool for design innovation and long-term business strategy — if you can envision your audience's future environment, you can predict what tools they might need to successfully navigate it.

This class utilizes techniques adapted from the military, global corporations and top design schools to help you map out best and worst-case future scenarios for your business. You'll craft and model different future scenarios to "rehearse" for whatever comes your way, then engage your team in the process to get everyone on the same page.

Futurecasting for Product Innovation with Lee-Sean Huang has a sticker price of $29, but right now you can innovate for tomorrow for only $14.99 (48 percent off).

Entrepreneur Store

Entrepreneur Store

Your one-stop shop for the latest technology, online courses and productivity tools to help your business and personal growth. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business Process

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero

Although there are many methodologies that leaders can use to manage their emails effectively, a consistent and thought-through process is the most effective way to systemize and respond to emails and is a step of stewardship for the effective leader.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.