Why Market Research Matters
A data specialist offers insights for startups.
10 Questions to Ask When Collecting Customer Data
What business owners need to know about gathering, using and protecting customer information.
The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
7 Key Steps to a Growth Strategy That Works Immediately
If you don't have a tangible plan, you're actually losing business -- or you're increasing the chance of losing business to competitors.
7 Steps to Defining Your Niche Market
Aiming for the right customers? Use this seven-step process to develop a profitable niche.
Have a Business Idea? 6 Ways to Research Your Industry.
When deciding to launch a business, it's important not only to talk to potential customers, but to gather all of the industry data you can. Here's how to do it.
How Entrepreneurs Can Benefit From Frugal Experiments
Startups can snatch success from the jaws of failure by doing research on a shoestring.
5 Steps to Building an Ambitious, Yet Credible Sales Forecast
Satisfy potential investors by setting up a research method to estimate how many customers will be lured to make a purchase of your new product.
Take This Systematic Approach to Identify Your Ideal Customer
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
4 Questions You Must Think Critically About Before Starting a Business
Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
Shake Things Up and Keep Business Stagnation at Bay
Stave off a business slump. Steer clear of a rut by seeking new inspiration with these four approaches.
Facebook Makes Elusive Vow to Rethink User Experimentation
The social network will give its researchers 'clearer guidelines' for future experimentations -- but just what these guidelines are is anyone's guess.
3 Hard Choices That Can Boost Your Odds of Startup Success
When juggling all the risks, some entrepreneurs manage to come up winners. But it's not an easy game.
Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online
It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
Investors and Customers Aren't So Impressed By Shiny New Tech
Unless your product is truly disruptive or you have bags of cash, don't bother bringing it to market. Instead, solve a real-world problem.