Customer Research | Page 2
Building a Business
7 Steps to Defining Your Niche Market
Aiming for the right customers? Use this seven-step process to develop a profitable niche.
Building a Business
Have a Business Idea? 6 Ways to Research Your Industry.
When deciding to launch a business, it's important not only to talk to potential customers, but to gather all of the industry data you can. Here's how to do it.
Building a Business
How Entrepreneurs Can Benefit From Frugal Experiments
Startups can snatch success from the jaws of failure by doing research on a shoestring.
Building a Business
5 Steps to Building an Ambitious, Yet Credible Sales Forecast
Satisfy potential investors by setting up a research method to estimate how many customers will be lured to make a purchase of your new product.
Marketing
Take This Systematic Approach to Identify Your Ideal Customer
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
By Larry Alton
Building a Business
4 Questions You Must Think Critically About Before Starting a Business
Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
By Stephen Key
Building a Business
Shake Things Up and Keep Business Stagnation at Bay
Stave off a business slump. Steer clear of a rut by seeking new inspiration with these four approaches.
By Kate Swoboda
Online Presence
Facebook Makes Elusive Vow to Rethink User Experimentation
The social network will give its researchers 'clearer guidelines' for future experimentations -- but just what these guidelines are is anyone's guess.
By Geoff Weiss
Building a Business
3 Hard Choices That Can Boost Your Odds of Startup Success
When juggling all the risks, some entrepreneurs manage to come up winners. But it's not an easy game.
Online Presence
Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online
It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
By Eddy Ricci
Building a Business
Investors and Customers Aren’t So Impressed By Shiny New Tech
Unless your product is truly disruptive or you have bags of cash, don't bother bringing it to market. Instead, solve a real-world problem.
Marketing
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
By Jim Joseph
Tech
One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.
The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
Building a Business
Winning is Simpler When You Don’t Complicate Things
If you're not getting the results you want and feel like your business is in a slump, you've probably just gotten away from your fundamentals.
Building a Business
Market Research Has Lost Its Mojo. But Here’s How It Can Get It Back.
Now more than ever, consumers want to collaborate with companies and help shape their future.
By Andrew Reid
Marketing
Do Your Marketing Messages Target the Right Personas?
Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
Building a Business
3 Ways to Use Big Data to Drive Repeat Sales
Examine patterns in customers' behavior to score purchases from them once again.
Tech
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?
Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
Business Funding
Gaining Startup Traction on a Budget
You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.
Marketing
Analytics Platform Focuses on the Only Stat That Matters: Revenue
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Marketing
Marketing Must: Customer Data Points to Stop Ignoring — Now
Collecting these important details can help you convert leads to customers as effectively as possible.
By Eric Siu
Online Presence
Facebook Is Testing a Feature That Can Track Customers’ Physical Movements at Businesses
The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
Marketing
A Company That Makes User Analytics Simple
KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
By Matt Villano
Marketing
10 Questions to Ask Before Determining Your Target Market
A guide to understanding your customers and how your product meets their needs.
By Alina Dizik
Thought Leaders
3 Marketing Lessons from the Rise and Fall of Ron Johnson
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
By Jim Joseph
Online Presence
Merry Christmas: Time to Snuggle Up with Facebook, Twitter
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
By Jim Joseph