Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.
The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
Winning is Simpler When You Don't Complicate Things
If you're not getting the results you want and feel like your business is in a slump, you've probably just gotten away from your fundamentals.
Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.
Now more than ever, consumers want to collaborate with companies and help shape their future.
Do Your Marketing Messages Target the Right Personas?
Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
3 Ways to Use Big Data to Drive Repeat Sales
Examine patterns in customers' behavior to score purchases from them once again.
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?
Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
Gaining Startup Traction on a Budget
You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.
Analytics Platform Focuses on the Only Stat That Matters: Revenue
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Marketing Must: Customer Data Points to Stop Ignoring -- Now
Collecting these important details can help you convert leads to customers as effectively as possible.
Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses
The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
A Company That Makes User Analytics Simple
KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
10 Questions to Ask Before Determining Your Target Market
A guide to understanding your customers and how your product meets their needs.
3 Marketing Lessons from the Rise and Fall of Ron Johnson
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
Merry Christmas: Time to Snuggle Up with Facebook, Twitter
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.