Customer Retention

Marketing

5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business

Is email marketing worth it anymore? Time to debunk the biggest myths and set the record straight.

Growing a Business

Take This Radical Approach to Customer Retention to Boost Employee Morale — And Your Profit

Customer retention has never been more important to an organization's bottom line, but achieving it means doubling down on the connection between employees and customers. Here's why it works, and how to get there.

Growing a Business

The Key to Building a Captivating Platform That will Leave Your Users Wanting More

Learn how gamification unlocks the secret to building sticky, engaging apps, platforms or systems.

Growing a Business

How Customer Success Can Supercharge Your Revenue

Here's how focusing on customer success can drive revenue and boost your bottom line.

Marketing

The Ultimate Guide to Startup Marketing and Growth Strategies

In this article, we will discuss not only the metrics that startups need for their core operations but also the strategies to drive growth and investor confidence.

Growing a Business

Its First Year, This Startup Struggled to Get 75 Clients. Five Years Later, They Have 18,000. Here's How They Did It.

Financial planning startup Facet knew they were targeting a huge untapped market. But getting clients wasn't as easy as they hoped.

Leadership

The Ridiculously Easy Guide to Internal Customer Service Training

Eight internal customer service training insights you can put to use at your company today.

Growing a Business

Boost Customer Retention with Email Gamification: Insightful Statistics and Optimal Usage Guide

Repetitive emails can fatigue recipients. However, with gamification, you can pique their interest, driving engagement and customer retention.

Leadership

Understanding the 3 Tiers of Customer Service (and How to Get to the Top)

Where do you stand in terms of customer service? And how do you rise to the top? Here's how to prepare for sustainable bottom-line results.

Growing a Business

Want to Onboard Like a Pro? Here are 5 Ways to Retain Good Clients and Staff

In my 15 years as a business owner, I've encountered a lot of success and failure when bringing aboard both new team members and new clients. Here are some pointers to increase your chances of positive outcomes and avoid negative ramp-ups when you're establishing new business relationships.

Science & Technology

AI Won't Replace Designers — It Will Make Them More Creative. Here's How

Designers can use AI to boost their efficiency and creativity.

Growing a Business

3 Simple Ways to Create Loyal Customers with Subscription Data

Fostering loyal customers can be as simple as analyzing your subscription data.

Growing a Business

The ABCs of Making More Sales as an Online Business (and No, It's Not 'Always Be Closing')

If you've worked in sales (or seen the movie Glengarry Glen Ross), you might know the ABCs as "always be closing" — but I have a different set of ABCs you need to know as an online business, especially when it comes to creating a customer experience that fosters deep loyalty and helps you achieve sustainable growth.

Branding

12 Brand Archetypes and How They Can Help Your Business

Let's examine how popular brands, such as Disney and Tesla, employed these archetypes to boost loyalty and bottom-line results, and how you can apply these archetypes to your brand too.