Customer Retention

Treating your customers right also impacts your bottom line.

Is email marketing worth it anymore? Time to debunk the biggest myths and set the record straight.

Customer retention has never been more important to an organization's bottom line, but achieving it means doubling down on the connection between employees and customers. Here's why it works, and how to get there.

Learn how gamification unlocks the secret to building sticky, engaging apps, platforms or systems.

Here's how focusing on customer success can drive revenue and boost your bottom line.

In this article, we will discuss not only the metrics that startups need for their core operations but also the strategies to drive growth and investor confidence.

Financial planning startup Facet knew they were targeting a huge untapped market. But getting clients wasn't as easy as they hoped.

Eight internal customer service training insights you can put to use at your company today.

Repetitive emails can fatigue recipients. However, with gamification, you can pique their interest, driving engagement and customer retention.

Where do you stand in terms of customer service? And how do you rise to the top? Here's how to prepare for sustainable bottom-line results.

In my 15 years as a business owner, I've encountered a lot of success and failure when bringing aboard both new team members and new clients. Here are some pointers to increase your chances of positive outcomes and avoid negative ramp-ups when you're establishing new business relationships.

Designers can use AI to boost their efficiency and creativity.

Fostering loyal customers can be as simple as analyzing your subscription data.

If you've worked in sales (or seen the movie Glengarry Glen Ross), you might know the ABCs as "always be closing" — but I have a different set of ABCs you need to know as an online business, especially when it comes to creating a customer experience that fosters deep loyalty and helps you achieve sustainable growth.

Let's examine how popular brands, such as Disney and Tesla, employed these archetypes to boost loyalty and bottom-line results, and how you can apply these archetypes to your brand too.

Entrepreneurs should take the time to analyze their retention rates and ask themselves how they are working to ensure top talent is sticking around.

In times of economic uncertainty, businesses of all sizes can face significant challenges. By following these strategies, businesses can prepare for an economic slowdown and protect themselves from financial hardship.

Here are five tips to help you get your old customers back right now.

When customers feel entertained, they stick around longer and spend time discovering more products and spending more cash.

Customer loyalty is key to building a thriving business.

Customers have many options to choose from, and they don't buy from you just because you want them to — your motives really attract them.