Customers

5 Simple Ways to Reach Customers
Customer Experience

5 Simple Ways to Reach Customers

When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Here are a few rules for establishing good customer relations.
Customer-Journey Mapping: The What, How and Why
Customer Experience

Customer-Journey Mapping: The What, How and Why

To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
Daniel Newman
Smart Startups Don't Try to Satisfy Every Customer
Customer Experience

Smart Startups Don't Try to Satisfy Every Customer

Successful businesses focus on the right customers and redirect the wrong ones to the right place before they get hurt -- or hurt your business.
Martin Zwilling
How to Repel the Wrong Customers -- and Attract the Right Ones
Marketing Bootcamp

How to Repel the Wrong Customers -- and Attract the Right Ones

You don't want everyone to like you, just the right ones.
Ann Handley
Successful Fitness Entrepreneur Shares Her 5 Secrets for Achieving Massive Success
Make More Happen

Successful Fitness Entrepreneur Shares Her 5 Secrets for Achieving Massive Success

Chalene Johnson has sold more than 10 million fitness DVDs, holds a Guinness Book of World Records and her business got acquired by a major brand. Here she shares her secrets.
Kelsey Humphreys
Let's Get Personal: Using Technology to Improve In-Store Customer Experience
Customer Experience

Let's Get Personal: Using Technology to Improve In-Store Customer Experience

Technology and data can play an invaluable role in enhancing your business, and the benefits are there for the taking, but don't lose sight of the folks behind the numbers.
Norm Merritt
The Entrepreneurial Chicken-or-Egg Dilemma
Sales

The Entrepreneurial Chicken-or-Egg Dilemma

It's hard to sell a product before it exists. It's also hard to perfect an offering without steady cash flow.
How to Clean Up Customer Data and Revive Your Company
Data Analysis

How to Clean Up Customer Data and Revive Your Company

A three-hour database training session could transform your marketing team and boost your bottom line.
Andrew Cohen
Outdoor Adventures Are Becoming the New Golf for Business
Outdoors

Outdoor Adventures Are Becoming the New Golf for Business

Forget fancy dinners and rounds of golf, the real way to score points with clients is to take them zip gliding.
Lisa Evans
Finding the Customers Right In Front of Your Eyes
Marketing Bootcamp

Finding the Customers Right In Front of Your Eyes

An interesting anecdote about mattresses, client lists, and prospecting that can give you the insight you need to take your business to a whole new level.
Issamar Ginzberg
Finding Your Soul While Hunting 'Whales'
Difficult Clients

Finding Your Soul While Hunting 'Whales'

Will you become Ahab, or thrive, when that great big, dreamed-of client comes calling?
Mitch Rothschild
How to Ensure Your Customer-Support Staff Doesn't Get Burnt Out
Customer Experience

How to Ensure Your Customer-Support Staff Doesn't Get Burnt Out

Because customer-facing roles require energy and resilience, the people in these positions should be focusing on self-care.
Your Brand Is Not Too Good For That
Ready To Launch

Your Brand Is Not Too Good For That

You should be selling your brand everywhere. After all, that's where the customers are.
Greg Shugar
The Power of Persuasion: Using Brain Science to Get Users to Act
Marketing Bootcamp

The Power of Persuasion: Using Brain Science to Get Users to Act

Here is how to use data for your web design and user experience to get people to buy your product.
Lauren Ventura