From following the crowd to worrying about ROI, here are errors entrepreneurs make when it comes to acquiring customers.
The Internet means it's time to redefine the traditional sales funnel.
When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Here are a few rules for establishing good customer relations.
To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
Successful businesses focus on the right customers and redirect the wrong ones to the right place before they get hurt -- or hurt your business.
You don't want everyone to like you, just the right ones.
Make More Happen
Chalene Johnson has sold more than 10 million fitness DVDs, holds a Guinness Book of World Records and her business got acquired by a major brand. Here she shares her secrets.
Technology and data can play an invaluable role in enhancing your business, and the benefits are there for the taking, but don't lose sight of the folks behind the numbers.
It's hard to sell a product before it exists. It's also hard to perfect an offering without steady cash flow.
A three-hour database training session could transform your marketing team and boost your bottom line.
Forget fancy dinners and rounds of golf, the real way to score points with clients is to take them zip gliding.
An interesting anecdote about mattresses, client lists, and prospecting that can give you the insight you need to take your business to a whole new level.
Will you become Ahab, or thrive, when that great big, dreamed-of client comes calling?
Because customer-facing roles require energy and resilience, the people in these positions should be focusing on self-care.