All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Small Business PR
Are You Unknowingly Turning Off Clientele?
Find out which tactics will backfire and what to do instead.
10 Simple Ways to Improve Customer Retention Rates
There should never be a point where you're content enough to stop improving.
4 Simple Ways to Boost Your Customer Acquisition Strategy
Acquire customers differently by driving progress toward strategic goals.
4 Ways Customer Onboarding Is the Secret to Startup Success
Understanding the real value of customer onboarding is key for any business leader.
How to Easily Measure Customer Satisfaction
There are many ways to get a quantitative look at how your support team is doing, but far fewer to assess the care and thought being put into your replies.
5 Customer Acquisition Mistakes You Can't Afford to Make
From following the crowd to worrying about ROI, here are errors entrepreneurs make when it comes to acquiring customers.
3 Tips for Converting Sales Online
The Internet means it's time to redefine the traditional sales funnel.
5 Simple Ways to Reach Customers
When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Here are a few rules for establishing good customer relations.
Customer-Journey Mapping: The What, How and Why
To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
Smart Startups Don't Try to Satisfy Every Customer
Successful businesses focus on the right customers and redirect the wrong ones to the right place before they get hurt -- or hurt your business.
How to Repel the Wrong Customers -- and Attract the Right Ones
You don't want everyone to like you, just the right ones.
Make More Happen
Successful Fitness Entrepreneur Shares Her 5 Secrets for Achieving Massive Success
Chalene Johnson has sold more than 10 million fitness DVDs, holds a Guinness Book of World Records and her business got acquired by a major brand. Here she shares her secrets.
Let's Get Personal: Using Technology to Improve In-Store Customer Experience
Technology and data can play an invaluable role in enhancing your business, and the benefits are there for the taking, but don't lose sight of the folks behind the numbers.
Starting a Business
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