Customers

Want to Build Loyalty in the Age of Ecommerce? Trust Your Customers. Don't Expect Them to Trust You.
Customer Loyalty

Want to Build Loyalty in the Age of Ecommerce? Trust Your Customers. Don't Expect Them to Trust You.

Here are ways to develop customer loyalty when the competition is a click away.
Jeff Booth
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Marketing

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Are You Unknowingly Turning Off Clientele?
Clients

Are You Unknowingly Turning Off Clientele?

Find out which tactics will backfire and what to do instead.
10 Simple Ways to Improve Customer Retention Rates
Customer Retention

10 Simple Ways to Improve Customer Retention Rates

There should never be a point where you're content enough to stop improving.
Jayson DeMers
4 Simple Ways to Boost Your Customer Acquisition Strategy
Customer Acquisition

4 Simple Ways to Boost Your Customer Acquisition Strategy

Acquire customers differently by driving progress toward strategic goals.
Shayla Price
4 Ways Customer Onboarding Is the Secret to Startup Success
Customers

4 Ways Customer Onboarding Is the Secret to Startup Success

Understanding the real value of customer onboarding is key for any business leader.
Aaron Agius
How to Easily Measure Customer Satisfaction
Customer Satisfaction

How to Easily Measure Customer Satisfaction

There are many ways to get a quantitative look at how your support team is doing, but far fewer to assess the care and thought being put into your replies.
Gregory Ciotti
5 Customer Acquisition Mistakes You Can't Afford to Make
Customer Acquisition

5 Customer Acquisition Mistakes You Can't Afford to Make

From following the crowd to worrying about ROI, here are errors entrepreneurs make when it comes to acquiring customers.
Tony Delmercado
3 Tips for Converting Sales Online
Content Marketing

3 Tips for Converting Sales Online

The Internet means it's time to redefine the traditional sales funnel.
Brody Dorland
5 Simple Ways to Reach Customers
Customers

5 Simple Ways to Reach Customers

When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Here are a few rules for establishing good customer relations.
Customer-Journey Mapping: The What, How and Why
Customer Experience

Customer-Journey Mapping: The What, How and Why

To increase profits, entrepreneurs must understand and nurture customers from the very first interaction to long after the purchase has been made.
Daniel Newman
Smart Startups Don't Try to Satisfy Every Customer
Customers

Smart Startups Don't Try to Satisfy Every Customer

Successful businesses focus on the right customers and redirect the wrong ones to the right place before they get hurt -- or hurt your business.
Martin Zwilling
How to Repel the Wrong Customers -- and Attract the Right Ones
Marketing

How to Repel the Wrong Customers -- and Attract the Right Ones

You don't want everyone to like you, just the right ones.
Ann Handley
Successful Fitness Entrepreneur Shares Her 5 Secrets for Achieving Massive Success
Success Strategies

Successful Fitness Entrepreneur Shares Her 5 Secrets for Achieving Massive Success

Chalene Johnson has sold more than 10 million fitness DVDs, holds a Guinness Book of World Records and her business got acquired by a major brand. Here she shares her secrets.
Kelsey Humphreys