Customers

Franchise Crisis Management Series

Free Webinar: Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe

Franchise Bible author Rick Grossmann discusses how marketing is changing and new ways and platforms for sending your marketing messages to your customers.

Buyer Personas: What They Are, Why They Matter and How to Best Build One

Fictional representations of customers can help you get a deeper understanding of who's purchasing your products.

What Franchises Should Know Before Hiring a PR Firm

Franchisors and franchisees alike can benefit from a talented PR firm that can get the attention of new customers. Here's how to find a match.

Is Poor Customer Experience Person-Related or Policy-Related?

Odds are, it's a bit of both, but there are ways to change course.

The Secret to a Successful Business Is Happy Customers

Have happy customers and you'll increase your likelihood of success.

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