Customers

5 Reasons Your Brand Needs Its Own Spotify Playlist

A curated soundtrack will be music to your customers' ears.

Adrian Falk

· 6 min read

Customers Don't Care About Your Product's Bells and Whistles. Here's What They Really Want to Hear.

With the emergence of drop shipping, many sellers have stopped accumulating in-depth product knowledge. But knowing your products inside and out is just as important as ever.

Kevin Leyes

· 5 min read

Why World-Class Customer Experience Will Be One of the Most Important Aspects of Your Business

With smarter consumers comes higher demand for truly exceptional experiences, and this is how you can provide them.

Dr. Steven Ghim

· 5 min read

Who Are 'PANKs?' The Truth Behind These Shoppers

PANKs are not mothers, but they are a major buying force.

Nupcias

· 2 min read

Take a Walk in Your Customer's Shoes

From a customer's first interaction on the website, to the class itself, owner and founder, Lindsey Kaalberg, put extreme thought and care into building a memorable experience.

Emily Washcovick

· 4 min read

5 Reasons to Fire a Customer -- Plus 5 Steps to Take Before You Do

Most situations are resolvable, but it's important to know when to go your separate ways.

Tom Walker

· 5 min read

We Set The Temperature, We Don't Adjust To It

Anticipating diverse customer needs takes thought, intention and mindfulness and it's not something that comes without work.

Emily Washcovick

· 4 min read

3 Marketing Tactics Entrepreneurs Should Implement to Improve Their Return on Investment

These marketing tenants are key to success for a forward-thinking company.

Wasim Ullah

· 3 min read

5 Goals New Product Prototype Development Will Help You Achieve

To successfully launch a new product, you need to pay special attention to product development and manufacturing. Here's what prototyping teaches about making the best product possible.

Onega Ulanova

· 4 min read

6 Ways to Harness the Power of Customer-Centric Selling

Successful business leaders understand that they should never underestimate the power of their most important ingredient -- the customers.

Faiza Hughell

· 4 min read

2021: The Year of the Customer

After a tough year, it's time to go back to basics and focus on what really matters -- your customers.

Kate Johnson

· 7 min read

How Supporting Local Businesses and Philanthropic Causes Helped This Business Owner Find Success

This week we speak to Angela Shen, owner and founder of Savor Seattle, about conscious consumerism, customer service and knowing your limits.

Emily Washcovick

· 4 min read