Customers

This Expert Shares 5 Tips for Marketing a Boring Product

Just because your product or service isn't all that exciting, doesn't mean you can't get customers excited about it. Here are some strategies that will help them become more emotionally invested in what you offer.

John Boitnott

Is Your Customer Communication Actually Effective? Here's How to Avoid the Limitations of Common Tactics

There are a handful of popular and effective ways to stay in contact with customers, but it's important to understand the limitations and how to utilize technology to your advantage.

Stephen Gould

Train Wreck at Missouri's Silver Dollar City Amusement Park Leaves 7 Hospitalized

Images and videos taken on the scene show several passenger cars toppled over.

Sam Silverman

Great Customer Service is Always On Tap at San Angelo Brewpub

Brandon Gardner has a long history in customer service, so it made perfect sense to use that expertise when he bought SoCo Taphouse in San Angelo, Texas in 2015.

The Beauty of Patiently Developing Brand Awareness

Business owner Kristin Near's successful strategy has sparked stellar customer referrals and online reviews, keeping her in business for eight years and counting.

Are You Giving Your Customers Personalized Experiences? Here's Why You Can't Afford to Ignore It Any Longer.

Personalizing the customer experience is the least you can do when it comes to differentiating your business and improving lead generation. Here's why and how to do it.

Amine Rahal

4 Easy Ways to Turn Negative Customer Interactions Into Positive Experiences

Every person in a customer-facing role understands that there are some customers who are more difficult than others. Here are some ways to turn these customer interactions into more positive experiences.

Hila Levy-Loya

7 Creative Ways to Use Zero-Party Data

By collecting zero-party data, companies can get a better understanding of their customers without violating their privacy. Here are seven creative ways to use it.

Vlad Gozman

Why Customer Experience is the Secret to Revenue Growth and Business Success

The customer experience (CX) is one of the organizational pillars for growth, and it would behoove business leaders to make it a top consideration as they begin planning for 2023.

Steve Arizpe

6 Red Flags That Tell You It's Time to Fire That Customer — Now

Don't let misfit customers drain your resources and derail your business. Here are six red flags that should tell you that you need to fire that problematic customer before one more payment gets processed.

Duran's is the Best Prescription for a New Mexican Food Craving

Duran Central Pharmacy has been around more than 80 years, but it's more than just a place to pick up a prescription.

How Customer Enablement Drives Product-led Growth

Product-led growth is about enhancing the customer onboarding experience while adhering to a low-touch or no-touch model to encourage a self-serve approach. This article covers how product-led development is utilized to create a positive brand experience leading to better customer success.

Alon Ghelber