Customers

5 Reasons to Fire a Customer -- Plus 5 Steps to Take Before You Do

Most situations are resolvable, but it's important to know when to go your separate ways.

Tom Walker

· 5 min read

We Set The Temperature, We Don't Adjust To It

Anticipating diverse customer needs takes thought, intention and mindfulness and it's not something that comes without work.

Emily Washcovick

· 4 min read

3 Marketing Tactics Entrepreneurs Should Implement to Improve Their Return on Investment

These marketing tenants are key to success for a forward-thinking company.

Wasim Ullah

· 3 min read

5 Goals New Product Prototype Development Will Help You Achieve

To successfully launch a new product, you need to pay special attention to product development and manufacturing. Here's what prototyping teaches about making the best product possible.

Onega Ulanova

· 4 min read

6 Ways to Harness the Power of Customer-Centric Selling

Successful business leaders understand that they should never underestimate the power of their most important ingredient -- the customers.

Faiza Hughell

· 4 min read

2021: The Year of the Customer

After a tough year, it's time to go back to basics and focus on what really matters -- your customers.

Kate Johnson

· 7 min read

How Supporting Local Businesses and Philanthropic Causes Helped This Business Owner Find Success

This week we speak to Angela Shen, owner and founder of Savor Seattle, about conscious consumerism, customer service and knowing your limits.

Emily Washcovick

· 4 min read

How to Start a Successful Marketing Agency from Scratch

Opening a marketing agency is tough, but with the right strategy your business can take off.

Timothy Carter

· 5 min read

6 Ways to Persuade a Customer to Do What You Want

If you want to get a "yes" from a consumer, write down these strategies from top salespeople and entrepreneurs to win people over.

Nina Zipkin

· 4 min read

Do You Actually Understand Why Your Customers Are Buying?

Here are a few basic tips on how to scale your business by aligning the customer's "why" with your own. Plus, examples of companies who do it well.

Benton Crane

· 6 min read

Why Your Prices Should Be More Like the Local Pizzeria

The local pizza place isn't do custom pricing, so why are you?

Gabrielle Garrett

· 4 min read

How to Maintain Profitability in a Changing Market

For lasting profitability, entrepreneurs should focus on contributing to consumer value. This applies to business-to-business too.

Per Bylund

· 5 min read