Customers
6 Ways to Subtly Refresh Your Brand and Can Keep Your Business Relevant
Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.
5 Key Tips for Building a Successful Customer Loyalty Program
New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one.
Why the Smallest Details Mean the Most in Marketing — And How to Leverage Them
Exceptional marketing happens in the details — here's how brands can use details to pack a punch and boost memorability.
This Miami Business Took a Bold Risk By Offering a New Type of Service — Here's How It Paid Off
Though it started as a fine-dining restaurant and art gallery concept, R House pivoted to offer something new – and it earned the establishment loyal fans.
This 20-Year-Old Student Started a Side Hustle With $400 — and It Earned $150,000 Over the Summer
Jacob Shaidle launched his barbecue cleaning business Shaidle Cleaning in 2021 when he was just 15.
She Was Unhappy in Her Job as a Lawyer, So She Started a Business Serving a Comfort Food Staple — And Made Millions
Erin Wade transformed from a dissatisfied attorney to a celebrated chef, author and entrepreneur.
Customers Are Changing – Is Your Business Ready?
Follow these four strategies to adapt to changing customer demands and leverage them for success
Want to Double The Profit Generated From a Single Customer? Master This 5-Step Strategy
Promotions are a great tool for e-commerce businesses. However, if not used strategically, they can do more harm than good. With this 5-step strategy you will be able to keep your customers coming back, transforming them into your brand evangelists. With practical tips, learn to identify key customer segments, find products that drive repeat sales and craft effective promotional campaigns that skyrocket customer lifetime value.
How to Motivate Your Sales Team to Keep Your Customers Happy and Business Growing
From the acquisition right through to the point of sale, the process of building an impenetrable sales team isn't complex but it is calculated.
How Brutal Honesty Saved My Business From Going Under (Twice)
Here's why saving face should come second to honesty and transparency when your company runs into trouble
5 Proven Strategies for Retaining Your Best Customers
Treating your customers right also impacts your bottom line.
Do People Report Your Emails as Spam? Here Are 6 Mistakes You Could Be Making
When people report your email as spam, chances are your next email will go to the junk folder. Here's what you're doing wrong — and how to protect yourself from spam complaints.
Don't Lose Your Customers Again — 6 Strategies for Creating a Customer-Centric Culture
The modern business landscape demands that companies prioritize customer satisfaction to stay competitive. This article discusses six actionable strategies to foster a customer-centric culture within your organization.
Get Picky With Your Clients — How to Identify and Attract Your Ideal Customer
As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and spend less time doing work that does not align with your business goals.
Why Mastering the Digital Experience of Your Website is Crucial for Business Success
One way to ensure that your website or app loads quickly and boosts your conversion is to include Digital Experience Testing before releasing it.