Customers

Money & Finance

Customers Have a Favorite Payment Method — But 30% of Businesses Don't Accept It. Are You Driving Business Away?

This article examines the surprising gap between what consumers want in payment options and what small businesses currently offer. It also provides strategies for small business owners looking to adapt to these preferences and enhance customer loyalty.

Growing a Business

These 3 Common Business Mistakes Could Cost You Customers

Avoid these three major business blunders to build customer trust for the long haul.

Leadership

How Extreme Customer Service Creates Loyal Customers and Sparks Business Domination

How to create customer loyalty and use extreme customer service as a competitive force to dominate your market: free training you can use now.

Marketing

3 Reasons Your Marketing is Failing (And How to Fix It)

There are endless acronyms and "gurus" telling entrepreneurs how to market their businesses, which leads to frustration. Discover how to create a marketing strategy that works for your business.

Growing a Business

Silent Customers Bring Loud Profits — Here's Why Anticipatory Customer Service is Today's True Competitive Edge

Anticipatory customer service is the direct way to trigger the emotions that lead to customer loyalty. Here's how to make this ultimate level of customer service happen, again and again.

Growing a Business

Entrepreneurs Should Invest in Service, Not Just Sales — Here's How to Build a Customer-First Business

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, long-term growth.

Real Estate

Why a Customer-Centric Approach Is Essential for Long-Term Success in Real Estate

Discover how a service-oriented approach and attention to detail can drive long-term success in real estate and other industries.

Branding

6 Ways to Subtly Refresh Your Brand and Can Keep Your Business Relevant

Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.

Marketing

5 Key Tips for Building a Successful Customer Loyalty Program

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one.

Marketing

Why the Smallest Details Mean the Most in Marketing — And How to Leverage Them

Exceptional marketing happens in the details — here's how brands can use details to pack a punch and boost memorability.

Growing a Business

This Miami Business Took a Bold Risk By Offering a New Type of Service — Here's How It Paid Off

Though it started as a fine-dining restaurant and art gallery concept, R House pivoted to offer something new – and it earned the establishment loyal fans.

Side Hustle

This 20-Year-Old Student Started a Side Hustle With $400 — and It Earned $150,000 Over the Summer

Jacob Shaidle launched his barbecue cleaning business Shaidle Cleaning in 2021 when he was just 15.

Growing a Business

She Was Unhappy in Her Job as a Lawyer, So She Started a Business Serving a Comfort Food Staple — And Made Millions

Erin Wade transformed from a dissatisfied attorney to a celebrated chef, author and entrepreneur.

Growing a Business

Customers Are Changing – Is Your Business Ready?

Follow these four strategies to adapt to changing customer demands and leverage them for success

Growing a Business

Want to Double The Profit Generated From a Single Customer? Master This 5-Step Strategy

Promotions are a great tool for e-commerce businesses. However, if not used strategically, they can do more harm than good. With this 5-step strategy you will be able to keep your customers coming back, transforming them into your brand evangelists. With practical tips, learn to identify key customer segments, find products that drive repeat sales and craft effective promotional campaigns that skyrocket customer lifetime value.