Customers
How a Local Greek Restaurant Seized Opportunities and Won a New Food Network Competition
After starting as a food truck in 2014, Think Greek has evolved into an award-winning restaurant by creating innovative menu items and taking advantage of opportunities that extend its audience reach.
This is What is Missing From Your Customer Experience Playbook
One-size-fits-all customer experience playbooks don't exist — and for good reason. Every business has distinct customers with distinct feelings, needs and preferences.
Stop Overwhelming Your Online Customers With Information Overload — Hook Them In By Revamping Your Website In This Way.
Progressive disclosure is a way to strategically release and relay critical information throughout the customer journey. This is an important consideration when creating or revising a website to create an optimal user experience.
Elevate Your Elevator Pitch With This 5-Step Framework
You step into the elevator and find yourself alone with your dream client. The doors slide closed. You have 30 seconds. Could you intrigue them enough in those moments to make an impression that sparks interest?
Your Customers Won't Trust You Unless You Embrace These 5 Strategies
Starting with a base of trustworthiness, truthfulness, and moral principles will attract people to your brand and encourage them to become dedicated, loyal customers for the long haul.
Take This Radical Approach to Customer Retention to Boost Employee Morale — And Your Profit
Customer retention has never been more important to an organization's bottom line, but achieving it means doubling down on the connection between employees and customers. Here's why it works, and how to get there.
9 Ways to Steal Traffic From Your Competitors
It might sound shady to steal traffic from your competitors, but there are actually ethical and effective ways to do so.
How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read
Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.
How an Annoying Backbreaking Chore Sparked the Idea for This Entrepreneur's Thriving Business
Find out how City Tree Delivery in Chicago brings the holiday spirit directly to urban doorsteps.
Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.
The traditional path of finding a niche and competing on quality or price will no longer work. If you want true enduring and evangelical customer loyalty, deliver a product or service that connects with your customers on an emotional level.
3 Effective Engagement Tactics to Help Small Businesses Create Authentic Connections With Customers
Enhance your customer experience and foster stronger customer relationships using these three strategies.
Your Company May Have a Costly Trust Problem. Here's How to Fix It — And Boost Your Profits.
Most companies are thinking about trust in the wrong way. Here's how to reframe trust as a product and supercharge your business.
3 Strategies to Keep Your Customers Coming Back For More
The critical risk area for losing a guest varies, depending on the industry and the individual guest's experience, but three main touch points offer opportunities to reinforce loyalty. Just remember that they can also drive guests away if not done right.
'A Surprise Around Every Corner' How This Iconic Bookstore's Innovative Mix of New and Used Books Keeps Book Hunters Coming Back for More.
Here's how Powell's City of Books used its commitment to sustainability and environmental responsibility to create a landmark of literary passion.
How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore
As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.