Customers: Page 8

Growing a Business

How to Turn Marketing into a Sales and Revenue Engine

Reacting to the market is out, targeting is in.

Growing a Business

Building Solutions In-House or Finding a Partner: Which Is Better? Here's What Leaders Need to Know.

Both partnerships and building solutions in-house can work, but the decision of which to use boils down to providing a cohesive, all-in-one solution. Here's what leaders should consider before making a decision.

Growing a Business

Why Problems Are More Powerful Than Products

Companies spend big budgets on promoting products, but sales come from focusing on what really drives decisions.

Leadership

The Ultimate 6-Step Guide to Building Lifelong Customers with Excellent Customer Service

Elevate your company out of the deadly commodity zone by creating "wow" moments in your customer service experience, a proven way to build customer loyalty, engagement and ambassadorship.

Growing a Business

How to Write Honest Reviews That Help Local Businesses Thrive

Yelp Community Manager Bailey Dixon provides tips for Yelp users on how to write reviews that help local businesses improve.

Leadership

Yes, the Rich Are Different — Here Are 5 Customer Service Secrets I Learned While Working With Wealthy Clients

If you want to win — and keep — wealthy clients (aka, HNWIs), exceptional customer service training is the golden ticket that will bring you success.

Science & Technology

3 Ways to Lean into Tech Without Losing the Human Touch

Tech is a powerful business tool, but it shouldn't overshadow your brand's human touch. Here are three ways to avoid that issue and get the most out of your tech.

Marketing

How to Balance Ecommerce and Brick-and-Mortar Shopping Expectations Through Relationship Marketing

Here's how relationship marketing is critical to balancing ecommerce and brick-and-mortar shopping expectations.

Leadership

How Leaders Can Strengthen Relationships with Their Customers and Stay Relevant

Customer relationships matter. Here's how we keep them strong even through uncertainty.

Marketing

Lawrence Longo of Off the Menu on the Secret to Business Partnerships

Longo discusses his unique dining concept created out of providing access to food items that are not on the menu at popular restaurants.

Leadership

These 2 Crucial Customer Service Moments Give You 80% Of Your Value — Here's How to Capitalize on Them

Want to give yourself a massive leg up on your competitors? Transform how your customer service is perceived by focusing on these two moments in the customer journey.

Marketing

Brand Loyalty Isn't Enough to Keep Customers — But Reviews and Rewards Are. Here's How.

Reviews and rewards are the biggest factors swaying consumers in the new digital landscape. Brands need to get with the program.

Leadership

How to Turn an Upset Customer Into Your Company's Best Advocate

The secrets of turning upset customers into raving fans, courtesy of the scientifically proven principle called "the service recovery paradox."

Leadership

Why Delighting Customers is the Secret Sauce of Successful Management

Delighted customers can become your brand's ambassadors, driving organic growth through word-of-mouth marketing and repeat business.

Growing a Business

How Home-Packed Lunches Became a Thriving Business

In this episode, "Mexican Mom" Gina Antimo and her husband Jaime Reverté share how they foster a welcoming, family-like environment in their restaurant through customer service and authentic food.