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Customers

Sales

Close Deals Faster With These 5 Steps

The sales process is finding out who the buyer is, what they want to buy, why they want to buy it and what you can do to fulfill that want.
Customers

Who Really Runs Your Enterprise?

Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Finding Customers

3 Ways Your Current Customers Can Help You Acquire New Ones

For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.
worth-knowing

How I Won My First Big Customer

I went out on a limb and made a commitment no one else would make. That made all the difference in my career.
Customer Support

Why Gmail Fails for Customer Support

Never skimp on that which directly affects customer communications.
Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Invoicing

3 Tips for Designing an Invoice That Gets You Paid Promptly

Your invoice is a chance to inform and remind the customer of what you agreed to and that you delivered.
Service Business

How (and Why) to Pivot From Services to Products

Service businesses have an inherent flaw: they're hard to scale. It's far easier to build and grow a sustainable product business.
Sales Strategies

Use This Infomercial Secret to Supercharge Your Product Pitch

While often captivating, repetitive, and a bit cheesy, there's a lot any sales professional can learn from infomercials about pitching a product.
Customer Feedback

Hello? Can You Listen?

Today's shopper wants to be heard, but today's manufacturers have big mouths and little ears.
Pricing

The Lesson in American Airlines' Smart Pricing Plan for its Exclusive Club

What kind of customers would you rather have? Ones that pay as they go, or those on a subscription?
Startup Basics

For Your Startup to Thrive, You Need to Build Value for More Than Just Customers

Aim to provide substantial value to multiple other parties involved in the life cycle of your business.
Customers

Mediocrity or Greatness? That is the Question.

A clear vision and devotion to the people a business affects are the hallmarks of the best companies.