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Customers

Customer Service

Good, Bad and Just Ugly Customer Service Trends

If your company isn't focused on the customer experience then you're losing customers.
Sharing Economy

You'd Be Surprised Who Most Sharing and On-Demand 'Super Users' Are

In a recent survey, Pew Research Center determined who used services such as Uber, Craigslist and Airbnb most frequently.
Suppliers

Are You a Business Owner or a Puppet?

If you're too reliant on a few big suppliers, products or customers you may be working for them instead of for yourself.
Early Adopters

What Every Entrepreneur Must Understand About Their First 10 Customers

Find out how to turn your early adopters into lifelong brand evangelists.
Branding

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Audience

6 Key Ingredients to Successfully Build an Online Audience

It's easy to feel like you can grow a loyal audience in no time using the latest growth hacks or Twitter and Facebook tricks. But the truth is, it's not that simple.
Generation Z Marketing

5 Ways Generation Z Thinks & Buys Differently

For a business to be versatile, it's crucial to see what the customer base used to be like, and what the customer base is like.
Marketing

Marketing Advice from 3 Funded Fashion Startups

The lesson these entrepreneurs offer is simple -- know your customers and how you can best serve them.
Customer Loyalty

Want to Build Loyalty in the Age of Ecommerce? Trust Your Customers. Don't Expect Them to Trust You.

Here are ways to develop customer loyalty when the competition is a click away.
Marketing

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Clients

Are You Unknowingly Turning Off Clientele?

Find out which tactics will backfire and what to do instead.
Customer Retention

10 Simple Ways to Improve Customer Retention Rates

There should never be a point where you're content enough to stop improving.
Customer Acquisition

4 Simple Ways to Boost Your Customer Acquisition Strategy

Acquire customers differently by driving progress toward strategic goals.
Customers

4 Ways Customer Onboarding Is the Secret to Startup Success

Understanding the real value of customer onboarding is key for any business leader.
Customer Satisfaction

How to Easily Measure Customer Satisfaction

There are many ways to get a quantitative look at how your support team is doing, but far fewer to assess the care and thought being put into your replies.