With Videos and Visuals Rising on Social Media, Data Mining Is Also Increasing
Pictures are still worth a thousand of words.
Want Big Data to Help Your Marketing Team? Hire a Data Scientist.
Marketing departments need specalists to tease out what is significant from mountains of available information.
Paint by Numbers. Harness the Power of Data Visualization.
The easiest way to tell an information-dense story may be graphically. And you don't have to be Leonardo da Vinci to create an effective chart or infographic.
For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators
It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.
5 Tools to Help Make Your Data Visualization Look Stunning
With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.
The 6 Biggest Mistakes People Make When Creating Infographics
When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.
Celebrating the Freedom to Make Data-Driven Decisions
The availability of cheaper, easier-to-use tools allows everyday users to have deeper knowledge of performance.
Overcoming the Challenges of Data Analytics
When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.