Finding Customers

focus groups

Customers Lie -- So Stop Taking Their Bad Advice

Your customers can put your business on the map, but that will happen only if you get the real scoop before you launch.
Growth Strategies

This Co-Founder Plants Roots at Colleges, Inspiring Students to Become Farmers

Freight Farms has learned that it has to give its customers the knowledge to succeed without too much individual handholding.
Starting a Business

5 Lessons I Learned Following Steve Blank's 'The Four Steps to the Epiphany'

The "Four Steps" is the best way to validate your idea. It does not make your idea a great one.
Growth Hacking

What it Takes to Be a Growth Hacker

If you have a knack for marketing and love makings things go viral, there's never been a better time to become a growth hacker.
Finding Customers

Why Your Dream Customer Should Be the Very First One You Approach

Simply going after them, every action your company makes will be infinitely more polished than if you were selling to your sister-in-law.
Customer Engagement

4 Ways Customers Need to See You Want Their Business

You'll make the sale based on price, quality and whether the buyer feels appreciated.
Sales Strategies

8 Tips To Jumpstart Your Sales Inspired By Psychology

If you can understand these insights, you'll be able to develop an even more impressive edge in selling.
Entrepreneurship

How to Make $1 Million This Year the 'Easy' Way

Actually, it's not easy. But with a good idea and work, it is entirely possible and that's what's important.
Customer Engagement

10 Ways to Get High-Roller Customers Spending More With You

Trust, consistency, quality and branding are all good ways to court high-end customers.
SaaS

How to Determine Your SaaS Business' Cost of Acquisition

If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.
Customer Loyalty

4 Winning Ways to Build Customer Loyalty

Providing an excellent experience for your customers will help you stay on top.
Competition

5 Ways Entrepreneurs Can Gain a Competitive Advantage

If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
Neuromarketing

Neuromarketing: The Science, Art and Opportunity

Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.
Target Markets

3 Reasons You Should Be Hanging Out With Your Target Audience

In the long run, knowing your audience will be highly beneficial to your business.
Finding Customers

4 Steps to Maximizing Customer Referrals

You can spend all you want on marketing, but the single-best new customer is still a referred new customer.