Exploring New Markets
Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.
Pro football provides a great model for entrepreneurs as they seek out loyal, raving fans.
If you don't have any traffic to your page or subscribers to your email list, all of your efforts won't get you the results you're striving for.
The notifications will be available for all by the end of the week.
A lot of registrations can lead to big sales -- but it can be tough to build from scratch.
While you can't create a carbon copy of another business's referral program and expect the same results, you can learn a lot by studying some of their components and strategies.
Tracking where potential customers have been online makes for exquisitely targeted advertising.
In this video, Uber East Coast general manager Meghan Verena Joyce talks about the company's road to success.
Pitching, selling, fulfilling: What should you do at each stage?
Passionate customers are the most critical component of building a brand, but you won't gain followers by sitting on your hands.
A startup's co-founders were able to recruit thousands of users with these tactics.
The uptick was due to three easy steps that won't cost you much at all.
When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.
Getting the first 1,000 customers will not guarantee your success, but it will you give you a chance to get some real-world feedback -- and maybe even pay some bills at the same time.