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If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
Your customer-acquisition strategy doesn't need to cost an arm and a leg to be successful.
Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
Take steps to prevent fraud, like checking the quality of your payment-processing provider.
The traditional elevator pitch may be a thing of the past, but elevator networking is the wave of the future.
This guide for beginners will help startups and entrepreneurs create a high-quality video at a low cost.
Even if you run a scalable Internet business, you should still look beyond online channels for product validation and sales strategy support.
By using new technology to create innovative product, design and communication, it can be easier than ever for brands across all industries to remain focused on the customer.
Heat up your cold calling by focusing on the companies that most need your product.
When you look at how much a customer is worth, you need to focus on more than a single purchase.
Wowing your customers is a powerful tool, but when it's done right, it also should hurt a little.
The learning curve doesn't have to be steep. Use these tactics when approaching people whether online or in the real world.
When your company is small and new, it's the first customers to sign on who can make or break your business.
Your approach to value creation must begin with, be in partnership with and end with the customer