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Finding Customers

Marketing

How to Repel the Wrong Customers -- and Attract the Right Ones

You don't want everyone to like you, just the right ones.
Customer Service

Let's Get Personal: Using Technology to Improve In-Store Customer Experience

Technology and data can play an invaluable role in enhancing your business, and the benefits are there for the taking, but don't lose sight of the folks behind the numbers.
Marketing Strategies

5 Marketing Lessons from DuckDuckGo's CEO Gabriel Weinberg

Learn from others' failures. Test your concept. And never, ever give up.
Finding Customers

12 Ways to Think Outside the Marketing Box and Reach More Customers Online

Find and convert more online customers by sharing free samples, hosting events and even riding the wave of someone else's audience.
Growth Strategies

4 Strategies to Help Your Business Reach Its First Million Dollars in Revenue

Offer a great product or service and keep pushing until you reach this milestone.
Q&As

Why You Should Be Looking Locally for Customers

Small businesses can -- and should -- target consumers closest to home. Here's how.
Finding Customers

Finding the Customers Right In Front of Your Eyes

An interesting anecdote about mattresses, client lists, and prospecting that can give you the insight you need to take your business to a whole new level.
Difficult Clients

Finding Your Soul While Hunting 'Whales'

Will you become Ahab, or thrive, when that great big, dreamed-of client comes calling?
Exploring New Markets

Why Even Startups Need to Find New Markets for Established Products

Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.
Customer Loyalty

Score a Touchdown in Customer Engagement With These 3 Lessons From the NFL

Pro football provides a great model for entrepreneurs as they seek out loyal, raving fans.
Online Business

You Can Have the Best Website Ever, But It Won't Be a Successful Business Without Customers

If you don't have any traffic to your page or subscribers to your email list, all of your efforts won't get you the results you're striving for.
Twitter

Twitter Adds Desktop Notifications for Direct Messages

The notifications will be available for all by the end of the week.
Email Marketing

8 Great Ways to Get More Subscribers for Your Email List

A lot of registrations can lead to big sales -- but it can be tough to build from scratch.
Referrals

How Airbnb and Dropbox Achieved Tremendous Growth With Referral Marketing

While you can't create a carbon copy of another business's referral program and expect the same results, you can learn a lot by studying some of their components and strategies.
Online Marketing

3 Ways Customer Data Allows for Pinpoint Marketing

Tracking where potential customers have been online makes for exquisitely targeted advertising.