6 Pro Tips to Help Your Business Convert More Customers Attract more people into your marketing funnel by listening to the experts.

By Eric Siu

Opinions expressed by Entrepreneur contributors are their own.

To increase sales and get more from your marketing efforts, it can be helpful to hear from the experts. In this video, Entrepreneur Network partner Eric Siu introduces six tips to attract more people into your marketing funnel.

Canva CEO Melanie Perkins talks about how one of the most important things a company can do is solve an important problem, especially one that affects many people. Her company was able to swoop in with graphic design expertise when many social media bloggers needed a compelling visual element to their content.

CB Insights CEO Anand Sawal recommends asking what will make subscribing to or buying into your product a no-brainer. Morever, Sawal recommends showing people how your solution solves their issue or challenge, or meets their needs.

Or consider the words of David Cancel, CEO of Drift, by trying out the modern-day giveaway model to attract new customers. Update the past formula of giving away ebooks to gain contact info to instead give away products that are related to your business but also interest your customers.

Click the video to hear more tips on attracting more people into your marketing funnel.

Related: How to Get the Most Out of Your LinkedIn Advertisements

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 

 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

The Hidden Dangers of Using Generative AI in Your Business

Rushing to adopt generative AI can derail your business. Here's what leaders need to know.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

Why the Most Powerful CEOs Today Lead With Authenticity, Not Silence

The most effective CEOs today build trust and brand value by leading with authenticity and personal conviction.

Growing a Business

This One Leadership Move Will Transform Your Team's Loyalty and Performance

Most leaders focus on technical skills, but this lesser-known trait quietly shapes team loyalty, engagement and long-term performance.

Science & Technology

We Spent a Decade Building Virtual Worlds — What We Discovered Could Reshape the Future of Business

What we learned about scale, AI and ownership when we tried to connect thousands of people in real time.

Side Hustle

7 Ways Ecommerce Is Helping People Rebuild Their Lives

Ecommerce is more than just a business model. For many, it's about finding stability, freedom and a way to feel in control.