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6 Pro Tips to Help Your Business Convert More Customers Attract more people into your marketing funnel by listening to the experts.

By Eric Siu

Opinions expressed by Entrepreneur contributors are their own.

To increase sales and get more from your marketing efforts, it can be helpful to hear from the experts. In this video, Entrepreneur Network partner Eric Siu introduces six tips to attract more people into your marketing funnel.

Canva CEO Melanie Perkins talks about how one of the most important things a company can do is solve an important problem, especially one that affects many people. Her company was able to swoop in with graphic design expertise when many social media bloggers needed a compelling visual element to their content.

CB Insights CEO Anand Sawal recommends asking what will make subscribing to or buying into your product a no-brainer. Morever, Sawal recommends showing people how your solution solves their issue or challenge, or meets their needs.

Or consider the words of David Cancel, CEO of Drift, by trying out the modern-day giveaway model to attract new customers. Update the past formula of giving away ebooks to gain contact info to instead give away products that are related to your business but also interest your customers.

Click the video to hear more tips on attracting more people into your marketing funnel.

Related: How to Get the Most Out of Your LinkedIn Advertisements

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Eric Siu

CEO, Single Grain. Founder, Growth Everywhere.

Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. 


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