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How Do You Find Your First Customers? The chairman of DocuSign explains how to turn a company's first customers into valuable ambassadors.

By Jason Feifer

entrepreneur daily
DocuSign

This is an episode of our podcast, Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur's editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.

How do you find your first customers? It's a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy -- starting during his days at Ariba (which sold for billions), and extending into his current time as chairman of DocuSign.

Related: The Danger of Profitability: It Masks Deeper Problems

In this special live edition of Problem Solvers, taped live at Entrepreneur Live in Los Angeles, Krach explains how to turn a company's first customers into valuable ambassadors.

Thanks to our sponsor:

Want to hear more great stories from entrepreneurs, founders, and creative thinkers? Check out the Proposify Biz Chat, hosted by Kyle Racki, co-founder and CEO of Proposify, the business proposal software platform that helps you close more deals, faster. Each week on the Proposify Biz Chat, Kyle interviews other business adventurers about how they're switching things up, figuring things out, and making their businesses grow. You'll learn about sales, marketing, growth, operations, entrepreneurship, innovation, and technology and you'll get to know the people making things happen.

Jason Feifer

Entrepreneur Staff

Editor in Chief

Jason Feifer is the editor in chief of Entrepreneur magazine and host of the podcast Problem Solvers. Outside of Entrepreneur, he is the author of the book Build For Tomorrow, which helps readers find new opportunities in times of change, and co-hosts the podcast Help Wanted, where he helps solve listeners' work problems. He also writes a newsletter called One Thing Better, which each week gives you one better way to build a career or company you love.

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