How Do You Find Your First Customers?
The chairman of DocuSign explains how to turn a company's first customers into valuable ambassadors.
This is an episode of our podcast, Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur's editor in chief, Jason Feifer. Listen below, or subscribe on iTunes, Google Play, Stitcher, or wherever you get your podcasts.
How do you find your first customers? It's a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy -- starting during his days at Ariba (which sold for billions), and extending into his current time as chairman of DocuSign.
Related: The Danger of Profitability: It Masks Deeper Problems
In this special live edition of Problem Solvers, taped live at Entrepreneur Live in Los Angeles, Krach explains how to turn a company's first customers into valuable ambassadors.
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