The Danger of Profitability: It Masks Deeper Problems From the outside, Cogent Entertainment Marketing looked like a success. On the inside, major leadership problems were wreaking havoc on the company.

By Jason Feifer

Cogent

Introducing our new podcast, Problem Solvers with Jason Feifer, which features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur's editor in chief, spotlights these stories so other business can avoid the same hardships. Listen below or click here to read more shownotes.

From the outside, Cogent Entertainment Marketing looked like a success: It got early into the influencer marketing game, quickly signing big clients and making good money. And because profits were high, founder Mark Zablow was afraid to make any changes -- even as major leadership problems in his company began wreaking havoc.

In this episode of Problem Solvers, we explore how Zablow inally fixed his culture (while still making a profit).

Thanks to our sponsor:

Want to hear more great stories from entrepreneurs, founders, and creative thinkers? Check out the Proposify Biz Chat, hosted by Kyle Racki, co-founder and CEO of Proposify, the business proposal software platform that helps you close more deals, faster. Each week on the Proposify Biz Chat, Kyle interviews other business adventurers about how they're switching things up, figuring things out, and making their businesses grow. You'll learn about sales, marketing, growth, operations, entrepreneurship, innovation, and technology and you'll get to know the people making things happen.

Jason Feifer

Entrepreneur Staff

Editor in Chief

Jason Feifer is the editor in chief of Entrepreneur magazine and host of the podcast Problem Solvers. Outside of Entrepreneur, he is the author of the book Build For Tomorrow, which helps readers find new opportunities in times of change, and co-hosts the podcast Help Wanted, where he helps solve listeners' work problems. He also writes a newsletter called One Thing Better, which each week gives you one better way to build a career or company you love.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

What It Takes to Be a Boss Every Employee Loves

Letting employees know you're invested in them makes a huge difference in their attitude. Here are four easy ways to build morale in the office.

Business News

At Least 50 Local TV Meteorologists Across the Country Were Just Laid Off — Here's Why

The layoffs are happening at over two dozen local television stations and some meteorologists have more than 35 years of experience with the same channel.

Taxes

What the Inauguration Means for Your Taxes

In his first term, President Trump accomplished one of the most significant overhauls to the tax code in decades with the 2017 Tax Cuts and Jobs Act (TCJA). With issues surrounding the economy and job growth front and center, the next four years may bring another wave of change.

Growing a Business

4 Business Principles That Can Turn Your Marriage into a True Partnership

Seeing your marriage as crucial to your success can turn it from a burden into a source of strength. A strong relationship helps you face challenges and seize opportunities with confidence.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'We Will Have Job Eliminations': Starbucks CEO Announces Corporate Layoffs Will Begin Soon

Starbucks CEO Brian Niccol announced the news in a memo. Here's when the cuts will begin.