Becoming Indispensable to Your Customers
Your approach to value creation must begin with, be in partnership with and end with the customer
4 Ways to Find Your First Customer
Build your web page, button hole strangers, offer deep discounts, whatever it takes to make that first sale is worth doing.
Launching a Business
6 Things They Don't Tell You When You Leave the Big Corporate World for Your Own Business
Here's the valuable advice people often don't mention until the entrepreneur has already set up shop.
3 Ways to Boost Word of Mouth and Referrals for Your Business
Learn how you were able to get someone to notice your good work and bring it up in conversation so that the magic happens.
7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates
Acquiring customers is nice. Keeping customers is how you stay in business.
3 Ways Your Current Customers Can Help You Acquire New Ones
For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.
What to Do When a Prospect Is Blowing You Off
If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
How You Market Your Product Depends on Your Competition
Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Doug and Polly White
3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs
Even a token charge for an initial consultation tells you who is serious about what you're offering.
5 Ways To Make Your Startup Addictive
Here is how to get your clients clamoring for more of your product or service.
Brian Ainsley Horn
10 Tips to Find and Win the Best Clients
The keys to bringing in the business that is most beneficial is to know whom you are looking for and what they are looking for.
Salespeople Are Shifting Away From Traditional Sales Models to This Strategy
As consumers become savvier and increasingly overwhelmed with sales and marketing messages, they've begun to tune out. Here is how to reel them back in.
10 Fears You Must Overcome When Starting a New Business
What's the difference between those who reap profits and the ones who fumble and walk quietly back home? Read on to learn how to stride boldly toward success.
Aim Directly at Your Target Market to Land New Clients
Try these six ways to keep tabs on current customers and score additional ones.
Starting a Business
Reprints & Licensing
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