Influencers: Page 2
The Market Mentor: Rahul Jain aka Marketkyakehtihai
When there is a phenomenon of content creators turning entrepreneurs, Jain did a flip. At 19, he began his entrepreneurial journey when he was tasked with managing a Sri Lankan manufacturing unit acquired by his father
How the Trump-Harris Election Shed Light on the Flaws in Traditional PR — and How Businesses Can Adapt
Get your brand ready for the new realities of a changing media landscape.
How to Harness the Power of Influencers to Build Trust and Engagement
Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and grab attention with thoughtful, human-driven engagement.
How to Supercharge Your Brand With Celebrity and Influencer Partnerships
There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.
From Advisor to Critique: Meet Revant Himatsingka aka Food Pharmer
For him what is most important is health, which is determined by our food, and we are all eating packaged food that realization was the trigger point for him to start this journey when nobody was talking about it and misinformation was doing the rounds
From Creator to Director: Meet Ashish Chanchlani
Ashish's big break came in 2016 when he transitioned to YouTube. By 2017, he had crossed the million-subscriber mark. However, 2023 marked a turning point. Saturation, health struggles, and personal challenges led him to take a six-month break.
RJ turned Creator: Karishma Gangwal aka RJ Karishma
Being one of the first RJs to enter the realm of content creation and putting a face to otherwise voice medium- radio, Karishma has won several awards for her stint as a Radio Jockey and as a creator
3 Steps to Optimize Your 2025 Marketing Budget and Get Results
Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.
UAE Prepares to Launch "Creators HQ" for Global Creators and Influencers
News comes ahead of the 1 Billion Followers Summit in Dubai.
Why Every Brand Needs an Influencer Strategy (Yes, Even Yours)
If your brand hasn't yet embraced influencer marketing, the time is now. It's not just a trend — it's a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your business.
Así es como la alianza con una celebridad puede llevar tu marca al siguiente nivel
Las celebridades e influencers no son solo entretenimiento; son socios poderosos que pueden amplificar tu marca, aumentar su visibilidad en el mercado y fomentar el crecimiento, siempre que la alineación sea auténtica y estratégica.
How Celebrity Partnerships Can Take Your Brand to the Next Level
Celebrities and influencers aren't just for entertainment — they're powerful partners who can amplify your brand, boost market visibility and drive growth when the alignment is authentic and strategic.
Guía de supervivencia en la economía de creadores: cómo convertir contenido de formato corto en un éxito a largo plazo
Todos quieren ser creadores de contenido, pero pocos saben cómo convertir esta actividad en una carrera exitosa. Desde adoptar una mentalidad de propietario de negocio hasta identificar "conceptos ganadores" y monetizarlos como un profesional, esta es tu guía práctica para transformar contenido de formato corto en un éxito a largo plazo.
Creator Economy Survival Guide — How to Turn Short-Form Content into Long-Term Success
Everyone wants to be a creator, but few know how to turn it into a thriving career. From adopting a business-owner mindset to identifying "winning concepts" and monetizing them like a pro, this is your cheat sheet for turning short-form content into long-term success.
'Gen Z Worships Influencers' — 5 Myths About Young People and How Businesses Can Win Them Over
By looking beyond stereotypes, stores can build stronger connections with young consumers