Influencers

Marketing

Why Micro-Influencers Are Winning the Trust Game in Marketing

Here's how micro-influencers are driving authentic brand engagement and redefining trust in digital marketing.

Growth Strategies

The Death Of Vanity Metrics: How to Find the Right Creators for Your Brand

In 2025, successful influencer marketing will focus on engagement, community-building, and platform-native strategies—moving beyond vanity metrics to create meaningful, long-term brand growth.

Noticias

El inesperado consejo de MrBeast a Mark Zuckerberg que cambiará Facebook en un año

MrBeast asegura que gana el doble en Facebook que en cualquier otra plataforma de video.

Marketing

Why Big-Name Influencers Are Losing Power — and Micro-Influencers Are Taking Over

Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional celebrity endorsements.

Noticias

MrBeast: de rey de YouTube a magnate del chocolate

Su canal genera millones, pero su verdadera mina de oro está en Feastables.

Marketing

Don't Collaborate With Just Any Influencer — Here's How to Make Sure You Pick the Right One

Influencers are not just trendsetters — they're powerful voices your target audience already trusts. But are you partnering with ones who will represent your brand well?

Marketing

Beyond Likes and Shares — How to Leverage Influencer Partnerships in the New Era of Social Media

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create impactful marketing campaigns that drive real engagement and trust.

News and Trends

Sautéing Success: Ranveer Brar

Inspired by Lucknow's street food, Ranveer Brar's love for cooking began with a simple Rajma dish. From chef to TV host and actor, Brar sees food as a narrative, not just flavors. In 2025, he plans to expand 'Kashkan' globally and release a new cookbook. For Brar, every endeavor—cooking, acting, or storytelling—is a chance to explore and evolve, making his journey one worth savoring.

Entrepreneurs

Winging It with Style and Substance: Ankush Bahuguna

Ankush Bahuguna's journey from architecture to viral comedy and beauty content is unique. Initially aspiring to act, he found success online with comedy and later, makeup. His brand, 'Wing It with Ankush', grew from a lockdown experiment into a thriving community. Looking ahead, Ankush plans to launch his own makeup line in 2025.

Lifestyle

Designing Dreams: Nancy Tyagi

From stitching doll clothes to gracing Cannes, Nancy Tyagi's journey is a masterclass in turning passion into influence — proof that dreams stitched with creativity and perseverance always shine.

Entrepreneurs

Punchlines and Curveballs: Aditi Mittal

Aditi Mittal's comedy journey began unexpectedly through open mics. In 2025, she aims to deepen her artistic identity, embracing evolution and unplanned moments in comedy.

Entrepreneurs

Love's Greatest Filmmaker

With over a decade of experience and 500 weddings under his portfolio— including Virat Kohli and Anushka Sharma, Deepika Padukone and Ranveer Singh, Sidharth Malhotra and Kiara Advani, and Rajkummar Rao and Patralekhaa— Vishal and TWF have mastered the art of knowing what people want to remember.

Noticias

Instagram está ofreciendo hasta $50,000 dólares al mes a creadores de TikTok por contenido exclusivo

Los acuerdos filtrados muestran que hay algunas condiciones estrictas para recibir el dinero.

News and Trends

The Market Mentor: Rahul Jain aka Marketkyakehtihai

When there is a phenomenon of content creators turning entrepreneurs, Jain did a flip. At 19, he began his entrepreneurial journey when he was tasked with managing a Sri Lankan manufacturing unit acquired by his father

Marketing

How the Trump-Harris Election Shed Light on the Flaws in Traditional PR — and How Businesses Can Adapt

Get your brand ready for the new realities of a changing media landscape.