Influencers
5 Proven Strategies for Securing Celebrity Endorsements
From identifying relevant industry influencers to leveraging networking opportunities and negotiating endorsements, this piece provides actionable strategies to make your company appealing to high-profile figures.
Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing
With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.
9 Steps to Success When Choosing An Influencer for Your Marketing Campaign
Influence is today's word of mouth. That means companies need to begin embracing influencers, exploring their unique ability to build trust, expand reach and foster authentic connections.
Your Follower Count Is Irrelevant When It Comes to True Influence — These Are the Criteria That Really Matter
Many influencers focus on followers, likes and comments in hopes of monetization; however, those aren't the most important numbers coinciding with profitability.
Your Coworker Probably Wants to Be an Influencer
A new survey found that 54% of 18-to 60-year-olds would quit their jobs to become full-time influencers.
6 Cost-Effective Ways to Acquire Brand Ambassadors
Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.
'I've Never Regretted Leaving the Corporate World Behind': This Former Lawyer Now Makes Six Figures on YouTube — Here's How
Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.
Influencers: The New Besties For E-commerce?
Influencer marketing has become a potent tool for e-commerce companies looking to connect and interact with their target audience in the current digital era. As social media sites such as Instagram and Tiktok gain popularity, customers are more likely to look to reputable influencers for advice before making a purchase.
Nancy Tyagi And Why She Matters
Uttar Pradesh-born fashion influencer Nancy Tyagi made waves on the internet when she wore a bold long pink dress on the red carpet at the 77th Cannes Film Festival.
La economía de los creadores de contenido apenas comienza. Estas son las tres tendencias que los creadores deben tener en cuenta en 2024
El crecimiento explosivo de una industria completamente nueva es emocionante, pero es importante recordar que esta industria aún es emergente y está evolucionando.
The B2B Creator Economy Is the Next Big Thing. Here's the Company Making It Happen.
Tech founder David Walsh details the launch and growth of Limelight, a powerful new collaboration platform for brands and B2B creators.
4 formas en las que las marcas pueden utilizar a los influencers para mejorar sus ventas este verano
El poder del marketing de influencers es innegable, se proyecta que alcance alrededor de $21,000 millones de dólares en 2024 y ya no es opcional, es inevitable para las marcas que buscan crecer y capturar nuevas audiencias.
La Generación Z no se preocupa por tus espectaculares, se preocupa por la autenticidad. Así es cómo los líderes empresariales pueden ganar la confianza y lealtad de la Generación Z
El poder adquisitivo de la Generación Z ha alcanzado la impresionante cifra de $360,000 millones de dólares, y pasan más de siete horas al día mirando una pantalla. Con su influencia en el panorama del consumidor ganando cada vez más peso, la Generación Z es una audiencia crítica para cualquier marca que busque lealtad a largo plazo por parte de los clientes.
Miss IA, el primer concurso de belleza para modelos creadas por medio de la inteligencia artificial
El certamen se realizará el 10 de mayo y se repartirán premios que ascienden a los $20,000 dólares.
How Much Should You Charge to Create Social Media Content? Good Question, Canopy Has the Answer
Valuing Your Voice: Navigating the Pricing Maze of Social Media Content Creation with Insights from Canopy