Influencers

News and Articles About Influencers

Why the FTC's Influencer Disclosure Policy Is Completely Off Target
Influencer Marketing

Why the FTC's Influencer Disclosure Policy Is Completely Off Target

The FTC's new guidelines won't impact micro-influencers, who know they can skirt the rules without getting caught.
Gil Eyal
How to Build a Brand on Youtube
Entrepreneurs

How to Build a Brand on Youtube

If you love the Casey Neistat vlog, you're going to love getting to know the unapologetically real and honest, Candice Neistat.
Bryan Elliott
A Guide to Working With Instagram Influencers: What to Look For
Instagram Marketing

A Guide to Working With Instagram Influencers: What to Look For

Are sponsored posts disclosed? You work with deceptive influencers at your risk.
Nathan Chan
How to Create a Standout Personal Brand
Take It From The Pros

How to Create a Standout Personal Brand

Here's what solopreneurs, influencers and rebels with a cause can learn from TV and radio personality Charlamagne Tha God about standing out, and staying relevant long-term.
Kelsey Humphreys
6 Must-Do's When Creating an Influencer Marketing Campaign
Influencers

6 Must-Do's When Creating an Influencer Marketing Campaign

Don't hire an influencer for your social media marketing until you've considered these six things.
Jonathan Long
10 Telling Examples of the Power of B2B Influencer Marketing
Influencer Marketing

10 Telling Examples of the Power of B2B Influencer Marketing

B2B influencer marketing is a remarkably cheap and efficient way to power successful marketing campaigns.
Murray Newlands
3 Reasons Why You Should Engage With Micro-Influencers
Influencers

3 Reasons Why You Should Engage With Micro-Influencers

Forget Selena Gomez. Instead, consider 'micro-influencers,' who tend to be friendly and eager to work with brands that align with their online communities.
Pratik Dholakiya
5 Reasons Micro-Influencers Shouldn't Be Ignored
Take It From The Pros

5 Reasons Micro-Influencers Shouldn't Be Ignored

Get better engagement and a more targeted audience while spending less on your marketing budget.
Jonathan Long
He Designed Elon Musk's Favorite Mug. Now He's Getting a Boost in Sales.
Elon Musk

He Designed Elon Musk's Favorite Mug. Now He's Getting a Boost in Sales.

This maker shares what it's like to get a plug from the Tesla billionaire.
Stephen J. Bronner
5 Steps to Successfully Book and Network With High-Profile Influencers on Your Podcast
Networking

5 Steps to Successfully Book and Network With High-Profile Influencers on Your Podcast

Tips to form great connections with business leaders and celebrities.
Dave Mendonca
10 Top Live Video Influencers to Follow
Influencers

10 Top Live Video Influencers to Follow

Video is a nascent marketing channel that, when combined with influencers, is certain to be powerful.
Cynthia Johnson
5 Reasons You Need to Stop Ignoring Influencer Marketing
Influencer Marketing

5 Reasons You Need to Stop Ignoring Influencer Marketing

Influencer marketing isn't just a fad -- it's a way to get a great return on your marketing investment.
Jonathan Long
4 Easy Tips on Executing a Flawless Influencer Campaign
Influencer Marketing

4 Easy Tips on Executing a Flawless Influencer Campaign

For instance, did you know that an influencer with a smaller following tends to have a greater impact than with a massive one?
Aj Agrawal
Top Practices of Fortune 100 Companies
Take It From The Pros

Top Practices of Fortune 100 Companies

Use these four key tips to make your business thrive.
Allison Maslan
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