Influencers

Branding

5 Steps to Take Control of Your Personal Brand

No matter what product or service you sell, as the owner of your business, you're really selling yourself. Follow these five tips to create a personal brand that connects with customers.
Influencers

The Difference Between Being Famous and Having Influence

This angel investor, author and entrepreneur shares his thoughts on why other entrepreneurs should focus on building their influence.
Influencers

'Fyre' Danger! 7 Ways Influencers, Brands and Agencies Can Avoid Getting Burned for Not Disclosing Endorsements

Is your company promoting itself via influencers? Tread very, very carefully. The FTC is watching.
Influencers

How Open Relationships and Psychedelics Have Shaped This Entrepreneur's Mindset

Gerard Adams and Aubrey Marcus talk about the role of open relationships and psychedelics in building his brand and business.
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'Influencer Fraud' Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
Social Media

The Most Influential Companies on Social Media Listen to Their Followers

Social media gives businesses that otherwise have a hard time finding their voice a place to experiment.
Entrepreneurs

7 Social Media Lessons You Can Learn From Kylie Jenner

She had advantages, but she made the most of them.
Influencer Marketing

How Two-Way Conversations Can Fix the Influencer Marketing Backlash

Collaborating will improve transparency and effectiveness.
Influencer Marketing

Be Careful How 'Fyre'd' up You Get About Influencer Marketing

Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.
Lifestyle

What Hollywood Taught Me About Business and Reputation

Growing up in Hollywood shaped my view about authenticity, confidence and personal branding.
Influencer Marketing

How Micro Influencers Will Fuel Monetization in the Future

Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.
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This Family Has 4 Million Instagram Followers -- and the Kids' College Educations Are Already Paid For

Here's how influencer mom Katie Stauffer got her start spotlighting her five kids on social media.
Influencers

4 Influencer Marketing Lessons Learned From the Calamitous Fyre Festival

What the festival had plenty of was supermodels and other influencers; what it lacked was everything else.
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This Hairstylist to the Stars Used Instagram to Build a Business That Makes Her Hollywood Looks Accessible to All

After 22 years of experience, social media has helped Kristin Ess launch her own brand.
Infographics

4 High-Growth Industries for Entrepreneurs in 2019 (Infographic)

AI healthcare -- such as virtual doctors and smart health apps -- saw a 48 percent growth rate since 2013, according to an analysis by 99designs.