Messaging

Business News

Jack Dorsey Announces WhatsApp Competitor Called Bitchat

Twitter co-founder Jack Dorsey went on X to reveal a new messaging app called Bitchat that will not require internet connectivity.

Marketing

Why Knowing Your Customer Drives Smarter Growth (and Higher Profits)

What if the secret to skyrocketing your sales and customer loyalty is already in your data?

Marketing

Why Your Content Messaging Isn't Converting — And What to Do About It

Content fails when it speaks 'at' audiences, not 'to' them. To convert, your messaging must be focused, data-backed and designed for how people actually read.

Marketing

How to Nail Your Product Messaging with This 8-Step Framework

Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.

Technology

Privacy at Risk: How Secure Messaging Will Redefine Business Communication in the Middle East

Two forward-thinking organizations are collaborating to revolutionize secure messaging in the Middle East.

Growing a Business

This One Thing Is the Secret to Higher Email Open Rates

Your subject line matters, but it's not the most important part of your email. Here's what gets people to open your messages every time.

Business News

Want to Keep Your Customers? Keep It Simple — Here's Why.

Removing simplicity from your business is one of the easiest traps to fall into — too many offerings, too complicated to purchase, and not solution-orientated enough to solve problems. Return to simplicity, return to profitability.

Branding

Your Public Messaging Strategy Starts With Your Inner Circle

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.

Business News

A Messaging App With a $1.17B in Valuation Shuts Down After Investigation Finds 95% of Users Were 'Bots'

IRL once boasted nearly 400% growth experienced over 15 months. However, that wasn't the whole truth.

Business News

Elon Musk Is Adding Calls and Encrypted Messaging to Twitter: 'This Will Grow in Sophistication Rapidly'

Twitter's CEO says the feature could go into effect as early as today.

Operations & Logistics

The Success of Your PR Campaign Depends on These 3 Essential Elements

A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.

Marketing

3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process

Increase your sales and become an authority in your industry.

Growing a Business

If You're Not Thinking About Brand Equity, You Should Be. Here's Why.

Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.

Marketing

3 Ways Businesses Can Benefit From Producing Movies

Various industries tap into filmmaking to harness its potential in reaching their target audience.