Messaging
How to Nail Your Product Messaging with This 8-Step Framework
Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.
Privacy at Risk: How Secure Messaging Will Redefine Business Communication in the Middle East
Two forward-thinking organizations are collaborating to revolutionize secure messaging in the Middle East.
This One Thing Is the Secret to Higher Email Open Rates
Your subject line matters, but it's not the most important part of your email. Here's what gets people to open your messages every time.
Want to Keep Your Customers? Keep It Simple — Here's Why.
Removing simplicity from your business is one of the easiest traps to fall into — too many offerings, too complicated to purchase, and not solution-orientated enough to solve problems. Return to simplicity, return to profitability.
Your Public Messaging Strategy Starts With Your Inner Circle
Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.
A Messaging App With a $1.17B in Valuation Shuts Down After Investigation Finds 95% of Users Were 'Bots'
IRL once boasted nearly 400% growth experienced over 15 months. However, that wasn't the whole truth.
Elon Musk Is Adding Calls and Encrypted Messaging to Twitter: 'This Will Grow in Sophistication Rapidly'
Twitter's CEO says the feature could go into effect as early as today.
The Success of Your PR Campaign Depends on These 3 Essential Elements
A successful PR campaign requires these three critical ingredients to ensure you're on the right path to success.
3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process
Increase your sales and become an authority in your industry.
If You're Not Thinking About Brand Equity, You Should Be. Here's Why.
Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.
3 Ways Businesses Can Benefit From Producing Movies
Various industries tap into filmmaking to harness its potential in reaching their target audience.
What a Baking Contest Taught Me About Finding Customers
Rather than focus on your own enthusiasm for your products and services, focus on what will make your customer enthusiastic.
5 Things Successful Businesses Have in Common in 2022
Podium provides messaging software to connect you to your customers.
How Apple and Uber Create Messages That Don't Feel Phony-Baloney
A company's marketing message is its calling card -- make sure yours always rings true.
From Idea to Revenue: A Six-Step Formula to Launching a Six-Figure Business
Interested in launching an online business? It may seem easy, but it's harder than you think.