Messaging

3 Ways to Create a Dopamine-Inducing Offer

If you optimize your offer to take advantage of your prospect's natural brain chemistry, you'll see better results and happier customers. Here's how to craft an offer that will cause your prospect's brain to release dopamine.

Ben Buckwalter

Could WhatsApp Ads Change Our Daily Messaging Habits?

Some say the ads would diminish user privacy, but WhatsApp already collects user data.

Yoav Vilner

Why LinkedIn Direct Messaging Is Your Best New Sales Tool

It may feel awkward at first, but it could also lead to the essential connections you've been lacking.

Aimee Tariq

3 Lessons About Failing the Right Way

What we can learn from the sudden demise of SponsorChange.

Want to Make a Deal? Stop Selling and Start Connecting.

Sales isn't about pushing. It's about persuasion. Here's how to be better at it.

Jason Harris

A Handful of Strategies for Dominating Your Competition

Sometimes, simply separating yourself from the pack isn't enough.

Scott Hansen

How Secure Is Your Messaging App?

Here's how to tell whether your private messages could be hijacked or whether they're safe from prying eyes.

Ben Dickson

The Surprising Reason Why an Open Office Space May Not Be Great for Your Company

Companies tear down their walls to encourage collaboration, but this professor's research says doing so doesn't always achieve this outcome.

Lydia Belanger

Why Marketers Are Working With HR to Take Ownership of Company Culture

Culture is the foundation of your brand and culture begins with the people you hire.

Yoav Vilner

4 Ways to Overhaul Your Email Habits and Take Back Your Time

U.S. workers spend more than 5 hours per weekday on email. Here's how to fix that.

Hayden Field

Never Again Get Blindsided by a Comparison to Your Competitors

There are ways to prepare for the inevitable questions about your competition.

Laura Patterson

Next Time You Want to :) a Customer, Think Twice

Messaging etiquette is crucial for customer service these days. Here's how to not screw it up.

Ari Rabban