Messaging

How Apple and Uber Create Messages That Don't Feel Phony-Baloney

A company's marketing message is its calling card -- make sure yours always rings true.

From Idea to Revenue: A Six-Step Formula to Launching a Six-Figure Business

Interested in launching an online business? It may seem easy, but it's harder than you think.

Why You Should Use WhatsApp Business in 2021

From customer engagement and brand awareness to commerce opportunities for products and services, there are many reasons to use WhatsApp Business in 2021.

John Boitnott

Stop Talking In Cliches: 4 Tips for More Creative, Original Marketing

Your industry lingo might be standing in the way of you and potential new customers who don't yet speak it.

Natasha Zo

3 Ways to Create a Dopamine-Inducing Offer

If you optimize your offer to take advantage of your prospect's natural brain chemistry, you'll see better results and happier customers. Here's how to craft an offer that will cause your prospect's brain to release dopamine.

Ben Buckwalter

Could WhatsApp Ads Change Our Daily Messaging Habits?

Some say the ads would diminish user privacy, but WhatsApp already collects user data.

Yoav Vilner

Why LinkedIn Direct Messaging Is Your Best New Sales Tool

It may feel awkward at first, but it could also lead to the essential connections you've been lacking.

Aimee Tariq

3 Lessons About Failing the Right Way

What we can learn from the sudden demise of SponsorChange.

Want to Make a Deal? Stop Selling and Start Connecting.

Sales isn't about pushing. It's about persuasion. Here's how to be better at it.

Jason Harris

A Handful of Strategies for Dominating Your Competition

Sometimes, simply separating yourself from the pack isn't enough.

Scott Hansen

How Secure Is Your Messaging App?

Here's how to tell whether your private messages could be hijacked or whether they're safe from prying eyes.

Ben Dickson

The Surprising Reason Why an Open Office Space May Not Be Great for Your Company

Companies tear down their walls to encourage collaboration, but this professor's research says doing so doesn't always achieve this outcome.

Lydia Belanger