Messaging

Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.

Your subject line matters, but it's not the most important part of your email. Here's what gets people to open your messages every time.

Removing simplicity from your business is one of the easiest traps to fall into — too many offerings, too complicated to purchase, and not solution-orientated enough to solve problems. Return to simplicity, return to profitability.

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.