From Idea to Revenue: A Six-Step Formula to Launching a Six-Figure Business Interested in launching an online business? It may seem easy, but it's harder than you think.
By Jessica O'Connell •
Opinions expressed by Entrepreneur contributors are their own.
If you're like most entrepreneurs, you may have tried to launch a product or service without a well-defined plan. You may have tried throwing every marketing strategy at your customer base, hoping something would stick. When your audience doesn't buy as you anticipated, you recoil. You don't follow through; no sales come in, you pretend it never happened. A few months later, another idea will strike, and you try again with similar results.
So, what makes successful launches different?
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