Marketing
Never Again Get Blindsided by a Comparison to Your Competitors
There are ways to prepare for the inevitable questions about your competition.
Messaging | Page 2
Marketing
Skip the Emojis: Your Small Business’ Text-Messaging Campaign Should Be All About the Deals
Offer your best promotions and get to the point, already -- or customers will unsubscribe just as quickly as they opted in to receive your instant messages.
Building a Business
Google, Launching Allo, Bets on AI to Spice Up Chats
The new messaging service, which was unveiled in May, will compete with Facebook Inc.'s WhatsApp and Messenger.
By Reuters
Building a Business
3 Moments Where President Obama Earned the Title of Great Communicator
Pay attention, entrepreneurs: These are great learning opportunities.
By Ahmad Raza
Business News
Oil Traders Prepare to Bid Fond Farewell to Yahoo Messenger
As commodity markets continued dealing on Friday, traders were lamenting the imminent demise of the version of Yahoo Messenger that has been their main communication tool since the late 1990s.
By Reuters
Building a Business
Superhero Strategies for Nailing Your Branding
You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.
Building a Business
3 Ways Messaging Will Transform Marketing
Messaging is about to transform marketing in ways you probably don't expect.
Business News
Kik Launches a ‘Bot Shop,’ Because Bot Shops Are the New App Stores
'This is the first time we're putting a stake in the ground and creating a specific experience with bots front and center,' says the messaging app's CEO.
Business News
WhatsApp Becomes First Messaging App With 1 Billion Users
Its user base has more than doubled since Facebook bought it back in 2014.
By David Meyer
Online Presence
WhatsApp Scraps Subscription Fee, Announces New Communication Tools for Businesses
While the service has long vowed to remain free of third-party apps and spam, its latest pivot could pave the way for a Facebook-like monetization model.
By Geoff Weiss
Marketing
10 Tips for Creating Marketing Messages that Work
Add these tools to your marketing utility belt.
Marketing
Being All Things to All People Is a Marketing Dead End
There are universal problems but customers are skeptical when you promise a universal solution.
Online Presence
Soon, You Could Receive a Facebook Message That Disappears Before You Read It
Facebook is testing a strange, new ephemeral feature in France.
By Laura Entis
Business News
Facebook Is Working on a New Ad-Type Called ‘Click to Message’
This feature will play a huge role around Pages and could provide vital consumer feedback for businesses.
Building a Business
LinkedIn Just Completely Revamped Its Messaging Tool
The professional networking service is more chat-like, complete with emoji and GIFs.
Business News
Twitter Adds Desktop Notifications for Direct Messages
The notifications will be available for all by the end of the week.
Building a Business
Human + A.I. = Your Business Future
A wave of startups are part of a new trend that promises to radically simplify our lives by making it harder to determine whether we're communicating with a person or computer code.
By Nir Eyal
Online Presence
Why Twitter’s New DM Character Limit Could Be a Game Changer for Business Users
The social networking site just amped up its utility as a real-time customer service center.
By Geoff Weiss
Building a Business
How Famed Tech Analyst Mary Meeker Foresees the Future of the Internet
Keep an eye on user-generated content, messaging apps and drones, according to the 20th annual Internet Trends report.
By Geoff Weiss
Building a Business
The Future of Social Is Messaging Apps, But How Do Brands Fit In?
The explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
Building a Business
How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)
First impressions are a one-shot deal. For email marketers, they only come once in an inbox. Here's how not to blow that all-important initial email contact with fresh subs.
Marketing
Have a Burning Business Question? Ask the Expert: Tim Riesterer.
Our expert this month is looking to take your questions on business messaging, marketing communications and branding.
Tech
This New Startup Wants to Be Your WhatsApp for Professional Networking
Email is taking a back seat to real-time messaging. Caliber says its going to make business communications move faster.
Business News
Why Your Emoji Habits Could Cost You
Emoji use on older Samsung phones could account for mysterious phone bill charges.
By Nina Zipkin
Online Presence
Facebook Testing a Feature That Will Turn Voice Clips Into Text
The idea is to make it easier for users to get audio messages when they are in situations that make listening to a recording inconvenient.
By Laura Entis
Tech
Taco Bell Pleads: ‘America Wants a Taco Emoji. America Needs a Taco Emoji.’
The popular Tex-Mex chain is petitioning for a taco emoji on Change.org.