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Peter Friedman is a social media visionary and veteran with 32 years of online community and social media experience helping companies engage 1:1 with customers at scale. He is the founder, chairman, and CEO of LiveWorld, a trusted social media partner to the world’s largest brands, and author of The CMO’s Social Media Handbook: A Step-by-Step Guide for Leading Marketing Teams in the Social Media World. Friedman earned his MBA from The Harvard Business School and bachelor’s degree in American History from Brown University.
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