What is the true cost of creating an app for your small business? A lot more than you think.
Location-based features in mobile apps are increasingly appealing to young consumers. Just look at Pokémon GO.
These apps do magic with numbers and as a result are unique and successful.
Investing time, energy and money in these common 'truths' could lead to failure long before customers decide your fate in the app store.
If your app doesn't follow Apple's current guidelines, crashes when it loads or has a stupid-long name, expect to receive a notification from Apple soon.
Search no further, we have compiled the good, the bad and the ugly of the mobile sensation.
The charm of Pokemon Go is that you wander searching in the real world, except hackers have already figured out how to search without leaving home. Is that cheating?
Without a monetization strategy and business model, building an app is just a waste of your time and money.
The virtual office and virtual assistant are just the start of labor-saving, overhead-reducing apps for smartphones.
Get the mobile recruiting experience wrong and you might be scaring off the talent you need.
Humans are strange beasts. The proof is in this bewildering list, courtesy of the goal-getters at motivational app StickK.
The fear of losing money (and my pride) helped me 'StickK' to a fitness challenge and create a healthy habit, hopefully for life.
Check out some of the most important tactics that successful marketers are using to drive app discovery and engagement through Google.
The app market is predicted to surge to $101 million by 2020. Don't you want 'in' on this?