Online Influence

Marketing

Why Big-Name Influencers Are Losing Power — and Micro-Influencers Are Taking Over

Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional celebrity endorsements.

Marketing

How to Harness the Power of Influencers to Build Trust and Engagement

Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and grab attention with thoughtful, human-driven engagement.

Marketing

How to Supercharge Your Brand With Celebrity and Influencer Partnerships

There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.

Social Media

Influencers Have Some Serious Power — Are They a Worthwhile Spend for Brands?

Influencers have some serious sway, but are they worth it?

Growing a Business

Why Influencers and Ecommerce Should Be the New Power Duo for Your Business

The convergence of ecommerce with social media influencers creates a dynamic symphony of trust, engagement, and sales.

Social Media

Free Webinar | November 16: Influencer Outreach 101: Strategy, Tactics, Examples, and Templates

Uncover strategies, tactics, real-world examples, and templates that will connect with influencers effectively and elevate your brand's visibility. Register now →

Marketing

Are Influencers Actually Influential? How Influencer Marketing Can Deliver Brand Impact

As marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness

Social Media

We Are Disillusioned and in an Influencer Overdrive — Here's How to Find Authentic Guidance via Social Media Influencers

Instagram, Twitter and Facebook seem more unrealistic than ever. Remember when it was fun!? In the age of authenticity, we're not buying the dupliciousity of influencers.

Social Media

You Can Be the Next Sensation – How to Use Social Media to Drive Growth

You can revolutionize your marketing strategy by creating brand-aligned partnerships with influencers, crafting narratives that interweave digital and physical experiences and harnessing AI's trend-predicting powers. By channeling these strategies, you can become the next big sensation.

Marketing

The Rise of Nano-Influencers: How the Smallest Voices are Making the Biggest Impact

The bigger an influencer is, the more beneficial it is for a brand to collaborate with them, right? Not necessarily.

Thought Leaders

How to Establish Yourself as a Thought Leader and Industry Influencer

This powerful tool will build your thought leadership if you learn how to use them effectively.

Growing a Business

Why Influencers Are Out and Ambassadors Are In — And How They Can Help Your Business Grow

Influencers, despite their title, do not influence like they used to.

Social Media

4 Ways to Turn Influencers You Pay Into True Fans of Your Brand

In order for your relationship with influencers to work, you've got to find the right ones and do more than simply give them campaigns to work on.

Social Media

Social Media Is the Gold Rush of Our Time. But When Is It Going to End?

At one point, everyone had a pan and a dedicated mission to strike it rich. Now, everyone has an Instagram channel and a sponsorship -- and the same determination to strike it rich.

Marketing

Does Being an Influencer Mean Anything Anymore?

Does being an "influencer" really mean anything anymore? And if so, how can we thrive in an era with deteriorating public trust?